UKinbound champion the nation’s tourism sector, playing a vital role in lobbying the Government on key issues and raising the industry’s profile in the media and the country’s profile globally.
With over 400 members to keep happy and engaged, a new website was centre stage for their growth strategy.
A seamless integration with their member management CRM streamlines and automates previously onerous tasks and processes, and was the first step to delivering a much improved experience.
UKinbound thought we stood out from our digital agency peers for the user-centered design process, which put members’ online experience at the heart of the website’s design and development.
We demonstrated technical expertise in CRM integration, as well as an understanding that every membership organisation has its own unique opportunities and challenges – which made for a successful competitive pitch process.
Highlight: ACT! CRM Integration
UKinbound were using an on-premises ACT! database solution with restricted access for their team.
Before the new website project kicked-off, we helped to migrate to the web-based ACT! Cloud solution, which offers wider access to the team and makes the website integration less challenging and more robust.
Once the website to CRM integration was completed, the management of membership data was improved, and members are able to manage their own profiles, and job, news and event listings directly within the website.
All member updates (data) automatically synchronise into the ACT! Cloud platform for UKinbound to access and manage in one place, saving staff time and reducing data entry errors – a key objective for this project.
Our events team report that setting up events on the website has reduced man hours by half, and our members and internal team are finding it much more intuitive. Only one or two members of the team could use the old website due to the amount of time it took to train people up!
We really needed a more effective website that would help our members keep up to date and join in quickly and easily with our lobbying activity, signpost the latest business opportunities from overseas operators and help us attract new members. We are delighted with the end result!
The new UKinbound site is a big step forward for the association. It’s much easier to find members’ details, the visuals are bright and bold and the layout is clear and clean. Most importantly, as I spend a lot of time on the road, the mobile site is highly user-friendly.