Accessibility
Charity
Design
Marketing
Membership
Why web accessibility matters for everyone
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The digital challenges facing charities and nfp organisations
Charity web development and website design for not-for-profit organisations
Charities and not-for-profit organisations often rely on their websites to support a wide range of audiences, including service users, donors, volunteers, professionals, and partners. Communicating clearly with all of these groups – while maintaining trust, accessibility, and sensitivity – is a common challenge.
Limited budgets, internal capacity constraints, and increasing competition for attention mean that digital activity must deliver tangible impact. Whether the goal is raising awareness, increasing engagement, or supporting fundraising, websites need to prioritise clarity and effectiveness over volume.
What we help charities and not-for-profit organisations achieve
We help charities use digital channels more effectively to support their mission. Our work focuses on making websites easier to understand, easier to navigate, and more effective at encouraging meaningful engagement.
Service Clarity
Clearer communication of services and support
Audience Engagement
Improved engagement with donors, volunteers, and beneficiaries
Campaign Visibility
Better visibility for campaigns, events, and fundraising activity
Marketing Impact
More effective use of marketing budgets and grant funding
Stronger Stakeholder Trust
Improved credibility through accessible, consistent messaging that supports transparency and accountability.
Sustainable Digital Platforms
Websites and content designed for long-term use, making it easier for internal teams to manage and evolve over time.
Charities and Not-for-Profit organisations
How we deliver
results for charities and Not-for-Profit organisations
We help charities use digital channels more effectively to support their mission. Our work focuses on making websites easier to understand, easier to navigate, and more effective at encouraging meaningful engagement.
The Granite 5 Approach
Our approach combines thoughtful website design with practical digital marketing support. We focus on helping organisations communicate clearly, reduce friction for users, and understand how people engage with their content.
Accessible, User-Centred Design
Website design and UX focused on accessibility and clarity
Strategic Content and SEO
Content and SEO strategies to support discovery and understanding
Effective Use of Paid Media
PPC and Google Ad Grants management where appropriate
Meaningful Measurement
Conversion tracking to measure engagement, not just visits
Continuous Improvement
Ongoing optimisation to enhance performance and user experience over time
Support for Internal Teams
Training, documentation and advice to help teams manage and sustain digital platforms.
Caring Together
Driving Engagement for Carer Services
PPC and Google Ad Grants strategy to raise awareness of services for unpaid carers, driving consistent engagement, enquiries, and online donations through structured campaigns and robust tracking
Spiritualists’ National Union
Modernising a National Faith Organisation
Granite 5 partnered with the Spiritualists’ National Union to deliver a complete digital transformation, replacing an outdated website with a modern, accessible membership platform. The project combined refreshed branding, a user-focused WordPress website, and deep integration with the OOMI CRM to support the Union’s diverse community of members, churches and the wider public.
Vitae
Transforming Access to Researcher Development
Granite 5 worked with Vitae to refresh their brand identity and redesign a complex, content-rich website. The result is a modern, accessible platform that better reflects Vitae’s leadership in researcher development, improves usability for global audiences, and integrates with key membership systems including SSO and DotDigital.
FAQs for Charity & Not-for-Profit organisations
Organisations working in science, technology and pharmaceuticals often face unique challenges when it comes to digital communication. We answer some of the common questions we receive about our approach to website projects and digital marketing in these sectors. It covers how we help explain complex ideas clearly, work within regulatory frameworks, support internal teams post-launch, and tailor SEO and paid media to reach specialist audiences effectively.
Yes. We work with small, regional charities as well as larger national and international organisations, tailoring our approach to suit budgets, capacity and priorities.
Yes. Depending on your goals, we can support fundraising, awareness, volunteer recruitment, service visibility or a combination of these through website design, content, SEO and PPC.
Yes. We have supported charities with Google Ad Grants setup, compliance and ongoing optimisation to ensure the funding is used effectively.
Accessibility is a core consideration. We focus on clear structure, readable content, intuitive navigation and inclusive design to support a wide range of users.
Yes. We prioritise practical improvements that deliver the most impact and design solutions that are easy for internal teams to manage and maintain.
Yes. We build and configure websites so charity teams can update content confidently without ongoing developer support.