SEO and paid media strategies supported by content, social and human-led AI insight
Digital marketing focused on visibility, intent and results
Digital marketing is most effective when channels work together and decisions are based on evidence, not assumptions. Granite 5 delivers digital marketing built around SEO and PPC, supported by content, social media and human-led AI analysis that strengthens discovery, insight and decision-making.
Digital marketing built on search, strengthened by content, social and AI-supported insight
Granite 5’s digital marketing services help organisations be found, understood and chosen. SEO and PPC sit at the core, supported by content and social media, with AI and large language models used carefully to support research, investigation and discovery, always under human direction.
Search-led visibility
SEO and PPC aligned to how people search and make decisions.
Intent-focused traffic
Prioritise quality engagement over raw volume.
Content that supports performance
Content developed to improve search clarity, landing page effectiveness and campaign relevance.
Social media that reinforces credibility
Consistent social activity to maintain visibility, trust and brand presence.
AI-supported insight, human-led decisions
AI and LLMs used to support analysis and discovery, not replace expertise.
Measurable outcomes
Tracking and reporting focused on meaningful actions.
Digital marketing approach
How we deliver digital
marketing
Digital marketing engagements typically begin by understanding organisational goals, audiences and constraints. Granite 5 combines human expertise with AI-supported analysis to uncover insight, reduce blind spots and build a joined-up approach across SEO, PPC, content and social media.
Test – maybe remove
Discovery and goal setting
Define objectives, audiences and success measures.
Research and investigation
Use human-led analysis, supported by AI where appropriate, to identify opportunities and risks.
SEO and PPC strategy
Build visibility across organic and paid search.
Content and social alignment
Develop content and social activity that supports search performance and campaigns.
Tracking and measurement
Implement reporting focused on outcomes, not vanity metrics.
Ongoing optimisation
Refine activity based on insight, performance and priorities.
Millworks
Digital marketing driving consistent, high-quality enquiries
Millworks partnered with Granite 5 to improve lead generation through a combination of SEO, PPC and conversion tracking. Digital marketing activity focused on intent-led search, improved attribution and clearer user journeys, resulting in stronger conversion performance and more efficient paid media activity.
Airway Group
Search-led digital marketing focused on lead quality
Granite 5 supported Airway Group with digital marketing centred on SEO and PPC to improve visibility for high-intent HVAC services. Campaigns were rebuilt around commercial intent and priority locations, shifting performance away from raw traffic and toward meaningful enquiries.
Taste of Japan
Paid search and Shopping ads supporting ecommerce growth
Taste of Japan worked with Granite 5 to support ecommerce performance through paid media, including Shopping ads. The activity focused on improving product visibility and supporting online sales through well-structured paid search campaigns.
Kelsey Kerridge Sports Centre
Digital marketing supporting gym memberships and services
Granite 5 supported Kelsey Kerridge Sports Centre with digital marketing activity focused on SEO and paid campaigns to promote memberships and services. The work improved visibility and targeting across a broad local audience.
Frequently asked questions
Digital marketing can cover a wide range of activity, from search and content to social media and strategy. Below, we’ve answered common questions about how we approach digital marketing at Granite 5 – including how we use AI, combine SEO and PPC, and support both local and ecommerce campaigns.
Digital marketing focuses on SEO and PPC, supported by content and social media to improve visibility, engagement and conversion. This will look different for every client and the right tools and tactics are used depending on your objectives.
AI and large language models are used to support research, investigation and discovery, helping surface insight and reduce blind spots. All strategy and delivery remain human-led.
Yes. SEO and PPC are often delivered together to strengthen visibility across organic and paid search.
Yes. Content supports SEO and PPC by improving clarity, relevance and landing page effectiveness rather than high-volume publishing.
Yes. Case studies include ecommerce campaigns and locally targeted search activity