Taste of Japan
Taste of Japan is a budding Japanese Food Imports business that was gearing up for its UK launch. The founders aimed to introduce quality authentic Japanese products to the UK market and needed a robust digital presence to support its launch.
As a new player in the market, Taste of Japan faced the challenge of establishing its brand identity and carving out a niche in the competitive food industry. The primary goal was to create an engaging online platform that would showcase the company’s offerings and attract potential customers. Additionally, the founders sought to develop a comprehensive digital marketing strategy to drive brand awareness and increase online sales.
Brand Development
UI Design
WordPress Development
Digital Marketing
Our Solution:
To address Taste of Japan’s needs, Granite 5 devised a two-phase approach supported by a Google ads campaign to maximise reach.
Phase 1: Our team focused on developing a brand identity and designing and building a user-friendly WordPress website that would serve as the company’s digital storefront. The website was meticulously crafted to reflect the essence of Japanese culture and cuisine while providing visitors with a seamless browsing experience. Key features included intuitive navigation, visually appealing product displays, and engaging content to educate and entice customers.
Phase 2: We embarked on the development of an eCommerce platform to facilitate direct sales and enhance the company’s online presence. Using our expertise in web development, we implemented a robust eCommerce functionality, including secure payment gateways, streamlined checkout processes, and inventory management systems. We designed to accommodate future growth and scalability, allowing Taste of Japan to expand its product offerings and reach a wider audience.
We implemented a targeted Google Ads campaign to amplify Taste of Japan’s market entry. Our ad campaign included:
Display ads: To deliver brand exposure, engaging visual ads were placed on relevant websites within the Google Display Network, capturing the interest of users who enjoy or are curious about Japanese cuisine.
Search ads: To attract users actively searching for affordable, quality Japanese products, we crafted search ads that were optimized for high-intent keywords, directing traffic to both the homepage and specific product categories.
Shopping ads: These ads were designed to showcase Taste of Japan’s products directly in search results, providing a direct link to the product pages on the eCommerce platform for immediate purchase opportunities.
Conclusion:
Granite 5’s collaboration with Taste of Japan demonstrates our commitment to delivering tailored solutions that empower businesses to thrive in a competitive digital marketplace. By combining innovative design, cutting-edge technology, and strategic marketing, we are helping Taste of Japan establish a strong online presence and lay the foundation for future growth. As the company continues to expand its reach and delight customers with authentic Japanese products, Granite 5 remains a trusted partner dedicated to driving success through digital excellence.
We approached Granite 5 to help us create a brand and marketing strategy for our Japanese Food Imports business which was launching for the first time in the UK. We are delighted with the work undertaken so far, and would recommend Granite 5 to anyone looking for comprehensive digital marketing strategy, website design and web development services.
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Similar projects we have worked on include Sundown Products and Voya Global Concierge