Prior Inc.

Global website for innovative scientific manufacturers.

Headquartered in Cambridge and with offices in the USA, China, Japan and Germany, Prior Scientific is a global leader in the design and manufacture of precision positioning devices and optical systems, and supply many of the world’s leading scientific instrumentation companies and research institutions.

With over 90 years of experience and engineering excellence, Prior help create cost effective, cutting edge and custom OEM solutions and laboratory equipment.

Laptop view of Prior's new WordPress multi-language website


Prior chose to work with Granite 5 to deliver a new feature-rich multi-language WordPress website, consolidating multiple domains and services into a centralised and more manageable platform, along with delivering an engaging experience for a global audience.

Alongside ecommerce


Comparing January 2017 with October 2020


Increase in session duration


Increase in organic traffic


Decrease in bounce rates

Prior fully responsive WordPress website mock-up


The new highly customised  website boasts a bespoke product configurator feature which enables users to select their own microscope specification and submit a sales enquiry to the global team. The configurator includes over 3500 components for Leica, Nikon, Olympus and Zeiss systems.

A secure customer portal allows Prior to communicate with their authorised dealers and provides their resellers with up-to-date pricing information and dedicated resources including downloads, software and literature.

The ecommerce shop enables customers in North and South America to purchase a range of products directly through the website, with appropriate delivery and returns information managed via the websites Woocommerce shopping feature.

prior website dealer portal

Highlight: Dealer portal and product configurator

These two features provide dealers with a really useful resource to both build and specify a new product and to explore more technical details about existing products.

The portal provides a simple tool to enable messaging to be delivered to their dealer and OEM network, including for new product releases, events and technical support.

November 2018

Thank you to entire team for exceeding our expectations and delivering a fantastic new website.

Thomas Freda - Chief Executive Officer, Prior Scientific, Inc.

Thomas Freda

Chief Executive Officer

Prior Scientific, Inc.