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CASE STUDY

The Spiritualists’ National Union 

The Spiritualists' National Union church

Digital Transformation & Membership Platform for Spiritualists’ National Union

Granite 5 delivered a full digital transformation for the Spiritualists’ National Union, combining a refreshed brand identity, modern WordPress website and seamless OOMI API integration to support members, churches and the wider public.


Client
The Spiritualists’ National Union 

Services

Sector
Faith-based Charity & Membership Organisation

Overview

The Spiritualists’ National Union (SNU) is a national charity with international reach, promoting the philosophy, science and religion of Spiritualism. Their existing website no longer supported the needs of a diverse membership or modern digital expectations. Granite 5 was appointed to deliver a refreshed brand identity, a mobile-first WordPress website, automated membership management via OOMI, and intuitive directories. The project focused on improving usability, reducing manual administration and empowering the SNU team to manage the platform independently. 

The Challenge

SNU required a modern, scalable platform that could support growth and reduce complexity. 

Outdated website design and visual identity

Poor user journeys across courses, events and memberships

Manual, time-consuming membership administration

No clear visibility of different membership categories

Poor SEO performance and outdated online shop

Accessibility barriers and limited directory functionality

Our Approach

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Brand & UX Refresh

Extended the existing logo, colour palette and typography, introducing a clean, component-led design system with consistent layouts.
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User-Centred Architecture

Rebuilt site structure and navigation to simplify journeys to memberships, events, courses and resources.
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OOMI API Integration

Integrated WordPress with the OOMI membership database for real-time synchronisation of member data.
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Membership & Payments Automation

Enabled online sign-ups, renewals and payments using WooCommerce with Stripe and PayPal.
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People & Culture Content

Implemented WCAG best practices, including keyboard navigation, contrast compliance and screen reader support.
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Training & Enablement

Delivered tailored WordPress training sessions face-to-face and via Teams to support volunteers and staff.

The Results

The new platform transformed how SNU manages memberships and engages its community. 

Improved Engagement

Clear navigation and tailored content support members, churches and the public.

Streamlined Membership Management

Automated renewals, sign-ups and donations reduce administrative workload.

Enhanced Visibility

Directories showcase trusted ministers, healers, churches and mediums.

Inclusive Digital Experience

A fully responsive, accessible website improves usability across all devices.

Team Empowerment

Blended WordPress training enabled the SNU team to manage the site confidently.

The Spiritualists' National Union website on a laptop
A lady being prayed for
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Granite 5 has completely modernised our digital presence. The new website is not only visually engaging and accessible but also delivers the functionality we need to support our members, churches, and the wider public. The OOMI integration and directories have transformed how we manage memberships and engage with our community. The training sessions gave our team the confidence to manage the site effectively, ensuring it continues to grow with us.

Michelle Dale
Chief Operating Officer

The Spiritualists' National Union website carousel on mobile

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