Creating a flexible, brand-led digital platform for a leading Cambridge sports complex
Kelsey Kerridge, a prominent sports and leisure complex, partnered with Granite 5 to redesign their website. The project focused on creating a visually engaging, user-friendly platform that clearly showcased facilities, memberships, and services while strengthening brand consistency.
Client
Kelsey Kerridge Website Redesign
Services
Sector
Sports & Leisure
Overview
Kelsey Kerridge required a modern, cohesive website that reflected their brand and supported a wide range of facilities, classes, memberships, and events. Granite 5 delivered a comprehensive website redesign alongside a brand refresh, focusing on usability, visual consistency, and flexible content management. Built on WordPress, the new site empowers the client to manage and update content independently while maintaining a polished and engaging digital presence.
The Challenge
Kelsey Kerridge needed a refreshed digital presence that balanced strong branding with ease of use.
Presenting a wide range of facilities and services clearly
Ensuring consistent brand identity across all pages
Improving user engagement through visuals and layout
Making membership information simple and accessible
Enabling easy ongoing content management
Our Approach
Brand-led design
Delivered a comprehensive brand refresh to create a unified look and feel across the website.
User-focused UI
Designed clear layouts and intuitive navigation to improve accessibility and user experience.
High-quality visuals
Integrated strong imagery and visual elements to showcase facilities and services.
Modular page structure
Implemented a modular design system for flexible content creation and updates.
WordPress CMS build
Developed an intuitive CMS allowing the client to manage pages without technical support.The Results
The redesigned website provided a strong foundation for Kelsey Kerridge’s digital presence.
Consistent brand presence
A cohesive design reinforced brand identity across the site.
Enhanced visual appeal
High-quality visuals improved engagement and presentation.
Flexible content control
Modular design enabled easy content updates and page creation.
Simplified management
A user-friendly backend empowered the client to self-manage their website.
Granite 5 have been designing our website for well over 10 years. They continually re-design and develop our website to ensure that it is kept modern and up-to-date. They continually work on our SEO to improve the ranking of our website and in addition create google ads for our site. If you are looking for Website design & development, I would recommend using Granite 5 as they are highly professional, creative, friendly and always at the end of the phone for help.
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