Brand Identity & Website Redesign for Vitae
Granite 5 partnered with Vitae to evolve their brand identity and redesign their outdated, content-heavy website, delivering a modern, accessible platform with a complex membership integration that supports researchers, members and partners worldwide.
Client
Vitae
Services
Sector
Membership / Non-profit / Education & Research
Overview
Vitae, part of Careers Research and Advisory Centre (CRAC) Ltd, is a global leader in researcher development with over 50 years’ experience. Their existing website had become dated and difficult to navigate, limiting accessibility and engagement. Granite 5 was appointed to redesign the site and evolve the brand, creating a modern, scalable digital platform that clearly communicates Vitae’s role, supports diverse user needs and integrates with key membership systems.
The Challenge
Vitae required a website and brand that better reflected their leadership position and breadth of content.
Outdated visual identity and website design
Complex, content-heavy structure that was difficult to navigate
Poor usability for diverse audiences
Need for secure access to member-only resources
Requirement to preserve SEO value during transition
Our Approach
Discovery & User Insight
Ran an in-depth discovery phase to understand user needs, personas and key journeys.
Brand Evolution
Evolved the Vitae brand and logo to reflect a modern, professional and innovative organisation.
UX-Led Design
Designed a clean, accessible interface focused on clarity, usability and engagement.
Content Strategy Audit
Reviewed and prioritised content to reduce clutter while retaining critical information.
Technical Integrations
Implemented Single Sign-On and integrated the DotDigital API to support member communications.
Scalable Build
Developed the site with future growth and integrations in mind.The Results
The new website supports Vitae’s long-term vision and improves the experience for all users.
Improved Usability
Streamlined navigation makes key resources easier to find.
Stronger Brand Presence
Updated identity better reflects Vitae’s leadership in researcher development.
Secure Member Access
SSO enables seamless access to member-only tools and content.
SEO Continuity
Redirect strategy protected search visibility during the site transition.
Industry Recognition
The website received international recognition through a global award.
We had a fantastic experience working with Granite 5 to deliver our new website. The team took time to fully understand our requirements and were excellent at communicating with us throughout the process from discovery to delivery and beyond. The team is professional, truly values clients and we are delighted with the result. We are looking forward to continuing to work with the team on an ongoing basis to improve our site over time.
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