User-centred design that improves clarity, usability and engagement
UI and UX design for complex organisational websites
Many organisations struggle with websites that are difficult to navigate, inconsistent in design, or confusing for users with different needs. Granite 5 delivers UI and UX design that helps organisations create clearer journeys, stronger interfaces and more effective digital experiences for users across Cambridge, East Anglia and the UK.
UI and UX design services
UI (user interface) and UX (user experience) design focus on how people interact with your website and how easily they can achieve their goals. Granite 5 applies a structured, user-centred approach to UI and UX design, helping organisations improve usability, consistency and engagement across complex websites.
Clear user journeys
UX design that helps users find information quickly and intuitively.
Consistent interfaces
UI systems that create visual consistency across pages and content types.
Accessibility-aware design
Interfaces designed with diverse user needs and accessibility considerations in mind.
Content-led layouts
Page structures shaped around real content, not templates alone.
Stakeholder-friendly design
Designs that work for multiple audiences, priorities and approval groups.
Scalable design systems
UI patterns that support future growth, new content and site evolution.
UI & UX Design
UI and UX design
approach
Granite 5 typically works closely with organisations to understand users, content and constraints before designing interfaces and journeys. This ensures UI and UX decisions are grounded in real organisational needs rather than assumptions.
Discovery and user context
Understand audiences, goals, challenges and existing pain points.
Content and structure mapping
Shape information architecture to support clarity and usability.
User journey design
Define pathways through the site for different user types and tasks.
Wireframing and UX design
Develop low-fidelity layouts to test structure and flow.
UI design and visual refinement
Apply brand, visual hierarchy and interface consistency.
Design handover and support
Prepare designs for build and support implementation where needed.
Vitae
UX-led website design for a membership organisation
Vitae required a website that better supported its diverse membership and complex content. Granite 5 delivered a UX-led website design that improved navigation, accessibility and clarity while aligning with a refreshed brand identity.
DZP Technologies
UI and UX design to support a science-led organisation
DZP Technologies needed a website that clearly communicated complex scientific and technical work. Granite 5 delivered UI and UX design that improved structure, presentation and usability across the site.
Møller Institute
User experience design for education and hospitality audiences
The Møller Institute required a website that worked for multiple audiences, including executive education and hospitality users. Granite 5 designed user journeys and interfaces that brought clarity and cohesion to a multi-purpose website.
Association for Nutrition (AfN)
UX and UI design for a membership platform
AfN needed a members website that was clear, usable and easy to manage. Granite 5 delivered UX and UI design as part of a wider website and membership portal relaunch, supporting improved member interaction.
Frequently asked questions
UI and UX design are often used interchangeably, but they play distinct roles in shaping effective digital experiences. Below, we’ve answered key questions about how our design approach supports usability, accessibility and clarity – whether as part of a website redesign or through targeted improvements.
UX (user experience) design focuses on how users navigate, understand and move through a website, while UI (user interface) design focuses on how the website looks and how interface elements are presented. Granite 5 typically considers both together to ensure websites are usable as well as visually clear.
Yes. UI and UX design can be delivered as standalone services or as part of a wider website design or brand project. The approach depends on whether an organisation needs targeted improvements or a more comprehensive redesign.
UX design for complex organisations focuses on clarity, structure and user needs across multiple audiences. This often involves reviewing content, defining user journeys and designing layouts that reduce friction and confusion.
Yes. Granite 5 regularly works with organisations that have multiple internal stakeholders and approval processes. UI and UX design work is shaped to balance user needs, organisational priorities and governance requirements.
In many cases, yes. UI and UX design can be delivered within existing brand guidelines, improving usability and consistency without requiring a full brand redevelopment.
UI and UX design decisions can support accessibility by improving clarity, navigation and interface consistency. While accessibility standards may be considered, the exact scope depends on organisational requirements and project context.
No. UX design can be valuable for existing websites where navigation, structure or usability issues have emerged over time. Targeted UX improvements can often be made without a full redesign.