Transforming the Digital Experience for Denny Abbey and The Farmland Museum
Denny Abbey and The Farmland Museum, a heritage site with over 850 years of history, needed a modern, engaging, and accessible website to enhance visitor experience and expand its digital presence. Funded through a Rural England Prosperity Fund grant from South Cambridgeshire District Council, the museum partnered with Granite 5 to design and develop a new website that would showcase its rich history, events, and visitor information in an intuitive and visually compelling way.
The Challenges
A fresh, user-friendly design to captivate visitors and reflect the museum’s unique heritage.
Improved accessibility to cater to all audiences.
A clear and seamless journey to book tickets via an external platform.
A dynamic events section to highlight exhibitions and activities.
Striking visual storytelling to bring the museum’s history to life.
From idea to impact
User-Centric Design
We created a clean, modern, and easy-to-navigate site that ensures a seamless browsing experience for visitors of all ages.
Enhanced Accessibility & UX
We prioritised accessibility best practices to ensure the site is welcoming to all users, including those with disabilities.
Seamless Ticketing Journey
The website provides a clear and intuitive link to the museum’s third-party ticketing platform, making it easy for visitors to plan their visit.
Compelling Visuals & Storytelling
We collaborated with Define Creative, who provided stunning video and photography, helping to capture the essence of the museum and enhance its digital storytelling.
SEO & Performance Optimisation
To improve search visibility and site speed, we implemented best-in-class SEO strategies and performance enhancements.
This new website is a fantastic asset for the museum, allowing us to reach new audiences and better serve our visitors. We are incredibly grateful to Granite 5 and Define Creative for delivering on our brief exactly as we imagined.
A Digital Transformation for Heritage
At Granite 5, we are passionate about bringing heritage organisations into the digital age, ensuring their stories are told in a way that resonates with today’s audiences. The Denny Abbey and Farmland Museum project is a perfect example of how a thoughtfully designed website can enhance engagement, improve visitor experience, and help a cultural institution thrive in the digital era.