The Møller Institute is a world-class residential leadership development and conference centre based at Churchill College, in the University of Cambridge.
Granite 5 has been retained as Møller’s digital agency since 2014, most recently helping merge two brands, Møller Centre ‘Conference and events’ and Møller Institute ‘Executive Education’ to one distinct Møller Institute brand.
The new website reflects its premium position in both sectors.
Understanding the different user groups needs and motivations for visiting the site, allows us to optimise the user journey and deliver the required content, proof points, actions and signposting.
The process ensures we don’t forget about the potential distractions, which gives us an opportunity to get the less committed users back on track.
The two existing websites were a key avenue to market for each area of the business. Both were attracting significant organic traffic and generating good quality leads, so to maintain and improve on their level of success, we carefully delivered the combined website using a detailed migration and SEO strategy.
This involved a range of tasks including the creation of new keyword sitemaps, mapping all old URL’s and using Google search console to fix any page errors, and optimising on-page elements.
We have recently set up HubSpot marketing and sales clouds for our client.
We’ll integrate the website with HubSpot and inject data captured through the site directly into the CRM, from where we’ll create automated lead nurturing workflows to maintain frequent contact with all leads.
Thank you to the Granite 5 team for our new website and continued support as we develop our digital presence even further, and improve the user experience for our clients.