Membership Portal Relaunch & Subscriber CRM Integration for Association for Nutrition
Granite 5 delivered a full brand transformation, redesigned membership portal and Subscriber CRM integration for the Association for Nutrition, supporting a shift toward a more innovative, enabling and approachable digital presence.
Client
Association for Nutrition
Services
Sector
Charity / Professional Body
Overview
The Association for Nutrition (AfN) is a charity responsible for protecting the public and setting standards for evidence-based nutrition practice. Granite 5 was appointed to lead a rebranding project alongside the design and development of a new members’ website and portal. The work focused on repositioning AfN’s brand, improving user experience for different audiences, and transforming manual membership processes through a self-service portal integrated with Subscriber CRM.
The Challenge
AfN needed a digital platform that better reflected its evolving role and reduced internal administration.
Outdated brand perception that felt overly protective and advisory
Manual and offline membership processes
Limited self-service functionality for members
Complex information architecture serving multiple audiences
Inefficient management of member data
Our Approach
Brand Transformation Delivery
Developed a new identity to reposition AfN as innovative, enabling and approachable thought-leaders.
UX-Led Portal Design
Designed a clear, intuitive membership portal with distinct journeys for members, partners and the public.
WordPress Development
Built a flexible WordPress platform to support content depth and future growth.
CRM Integration
Integrated the portal with Subscriber to synchronise member data and subscriptions.
Digital Process Automation
Enabled online membership applications, CPD logs and profile management through self-service tools.The Results
The new platform improved engagement while streamlining internal processes.
Increased Engagement
Year-on-year improvements in time on site, page views and repeat visits.
Self-Service Adoption
Members actively use online tools for registration and profile updates.
Reduced Admin Overhead
Automation significantly reduced manual administration and saved staff time.
Clear User Journeys
Improved navigation and signposting for members, partners and the public.
We’ve loved being guided through our branding and website transformation projects by the team at Granite 5, our stakeholders are delighted with the results.
Let’s bring your story to life online.
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