Brand development
Let’s start by clarifying that our brand service goes far beyond logo design.
Sure we can help with a new logo, or evolve your existing logo, but our brand development service goes much much deeper than this. It’s aimed at organisations wishing to rebrand, reposition their brand, or deliver a more cohesive brand.
Our branding work can lead to business plans, marketing strategies, vision and values, internal comms, company naming and the list goes on…
- Brand planning
- Brand positioning
- Brand design
- Brand execution.
Branding framework
We use our simple branding framework to deliver simple new logos to comprehensive new brands.
Research
The first stage is to get under the skin of your organisation, to understand where you are now, and where you want to be.
This important discovery and learning phase ensures we deliver what your organisation needs.
- Competition/market analysis
- User feedback
- Stakeholder interviews
- Reputation assessment
- Business objectives
- Brand equity
- User personas.
Brand design
You see, we got there in the end, the visual and creative phase. The strongest and most cohesive brands considers each of these elements very carefully;
- Logo design
- Typography
- Colour palette
- Photography
- Illustration / iconography
- Tone of voice
- Vision & values
- Brand guide.
Strategy
We’ll develop a brand strategy, this could range from a couple of bullet points to keep us focused to a sophisticated document used to guide your whole organisation.
- Brand personality
- Brand positioning
- Messaging
- Tag line.
Implementation
- We’ll create all of the assets you need
- We don’t forget about branding your social channels
- We’re happy to deliver your stationery artwork
- And to even build your email templates signature files.
We approached Granite 5 to help us create a brand and marketing strategy for our Japanese Food Imports business which was launching for the first time in the UK. We are delighted with the work undertaken so far, and would recommend Granite 5 to anyone looking for comprehensive digital marketing strategy, website design and web development services.
Get in touch with one of our digital marketing experts today
Ready to get your project started or want to schedule an initial call? Feel free to get in touch to discuss what you want to achieve and I’ll help find the best solution.
Sue
Head of Client Services
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