Web design agency

First and foremost, we are a website design agency, we design smart user interfaces which are focused on the needs of the user.

Website design is a process which is more than ensuring a site is aesthetically pleasing to the eye, it goes much deeper and directly impacts conversion, usability and more besides.

User centred design is based upon an explicit understanding of users, tasks, and environments; is driven and refined by user research and evaluation; and addresses the whole user experience.

Our branding and design team work collaboratively with our clients, adopting an iterative approach to deliver solid and effective design solutions.

Branding

We provide a full suite of branding services. From name generation to developing a brands personality, defining messaging and propositions through to crafting brand guidelines, logos and visual assets.

Brand evolution is another core strength, transforming your current brand identity and message whilst retaining the brands equity.

Cambridge web design agency
Information architecture

Mobile first / responsive design

We usually, but not always, design the smallest screen size first, and then progressively / gracefully enhance the design and presentation of layouts as the screen sizes increase.

This approach ensures the best experience for users of all types of device, for example a product comparison table on a desktop might be best delivered as a PDF on mobile. The approach is carefully planned and considered, where possible using visitor stats and insight, in the early planning stages which are critical to delivering a great design.

User focused approach

User experience (UX) design
We set out to deliver a highly usable and accessible design which will offer great user experience. In turn, this will help drive engagement, and conversions.

User interface (UI) design
Focused on maximizing usability and the user experience, the goal of user interface design is to make the user’s interaction as simple and efficient as possible.

Design testing
We take an iterative approach to design, inviting regular feedback throughout the process and completing continuous design testing. This ensures the best use of time and budgets, efficient sign-off and effective user-centred design.

Data driven
Website & brand design services

Brand development

UX & UI design

Content design

Logo and identity design

Graphics and asset design

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