Associations and membership organisations
Membership organisation experience
We understand that every membership organisation and association has its own unique opportunities and challenges. While no two membership organisations are the same, our sector experience ensures a smoother process from planning and design through development to launch and beyond.
Automate membership renewals and delivery of important reminders, latest content, event invitations and reports. Regular communication can help increase perceived value of membership.
Provide exceptional levels of customer services: quick responses to enquires, regular communication, efficient administration, clear messaging about change, transparent processes and procedures.
Incentivise your members for loyalty and making referrals, encourage participation to show off their expertise and share their positive experience.
Understanding your members and target members specific areas of interest enables your marketing and communications to be targeted, useful and engaging. Conversion is always improved with high quality and relevant content.
Offer relevant, accessible and unique benefits to your members, provide regular reminders about services they haven’t used before and constantly improve and change your benefits to respond to latest trends, insights and feedback.
Offering opportunities for your members to get involved and to display their thought leadership and expertise amongst your members, can help build their own profile and reputation, and to boost your own credibility, reputation and perception.
Standards and learning
Effectively manage training programmes, events, exams, certifications, revalidation, CPD, and qualifications.
Access to restricted member-only content provides a privilege for members, and allows the delivery of the latest research, data and industry insight, delivered securely for members eyes only in a safe area.
Member to member communication
Provide a platform for member to member communication, a forum to encourage online learning, sharing, debate and networking opportunities.
Help build, manage and engage your community, three important elements for any organisation and often based around trust, expertise and collaboration.
Deliver resources to make your members lives easier: resources, media and assets, research, papers, reports and more with filterable, searchable and clearly categorised content.
Around three in ten organisations use member name and / or member grade to personalise their content on the website whilst only two in ten use special interests. Understanding your members interest areas, expertise and specialisms is key to personalising content and maximum engagement.
Take your reporting to the next level, consolidate your CRM data, website analytics, social stats and any other data source into simple, readable and automated reports for your boards, committees, trustees and members.
Ensure that you meet data protection, GDPR and other legal compliance to protect your members and your orgnisation.
Collect and manage data more efficiently, be in control and create your own forms, allow members to manage mailing preferences / segmentation and manage their own profiles.
Improve quality, save time, reduce errors and enhance communication by digitising manual or offline processes, and harnessing technology to allow your members and stakeholders to self-serve.
Allow your members to maintain their own profiles through your website including contact info, interests, expertise, CPD activity and more.
Using specialist tools including MemberPress or CRM platforms like Subscriber, Wild Apricot, Access thankQ, ACT!, Dynamics or Salesforce make managing your membership database a seamless process.
Supplier to the industry
We are proud to be part of the MemberWise recognised supplier programme, supporting membership organisations of all shapes and sizes from across the country.
Your members’ expectations of technology have exponentially increased in the past 5-10 years. Their encounters with Netflix, Amazon, Spotify and Uber set the bar for every online encounter – especially those that elicit a strong identity affiliation, such as membership organisations.
With our experience of membership website design to draw from, we take insights from our stakeholder planning workshops and user story / impact mapping process to identify where marginal gains can be achieved in your existing website, or what is required to deliver an effective new website.
Download: Learn how to fill the value gap disengaging your members
A widening ‘value gap’ has opened between members’ perception of the benefits they get from their membership organisation, and the benefits and opportunities actually provided to them. Your word-of-mouth recommendations, e-marketing and conference investments are all in vain if the main channel of communication with members – your website – falls short.
Survey: Do membership organisations face universal challenges and opportunities?
We are conducting a survey of membership organisations to understand the challenges and opportunities they face. We will be sharing the key insights from this research, coupled with actionable advice to harness the power of digital to support you in the new normal.
We love working with membership organisations that make a real difference to the world: driving policy change, changing peoples lives and raising standards.
Find out how HubSpot supports membership organisations
HubSpot will suit the needs of any type of membership organisation, with amazing solutions for tracking your sales, lead nurturing, email marketing, social management, and much more.
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