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SEO services delivered by a Cambridge-based SEO agency, supporting organisations across the region
SEO for sustainable, measurable growth
SEO often fails when it is treated as a bolt-on rather than part of a wider digital ecosystem. Granite 5 delivers SEO services that strengthen technical foundations, improve visibility and ensure performance is measured properly, especially during complex website change.
SEO that supports performance, resilience and long-term visibility
Search engine optimisation at Granite 5 focuses on building strong technical and content foundations that support sustainable visibility over time. Our work often sits alongside website builds, migrations and digital transformation projects, where SEO risk and opportunity are highest.
Stronger technical foundations
SEO considerations embedded into site structure, templates and performance.
Migration risk reduction
Protect visibility during platform changes, rebuilds and restructures.
Improved on-page clarity
Clear signals for search engines through structure, content and metadata.
Search-aligned user journeys
SEO that supports how users search and navigate, not just rankings.
Custom tracking and reporting
Measurement frameworks aligned to real organisational goals.
SEO integrated with delivery
Search optimisation aligned with design, development and content work.
Search engine optimisation
How we deliver successful SEO
services
SEO work typically begins with understanding the website’s role, constraints and performance risks. Our Cambridge-based SEO experts combine technical SEO, content strategy and performance measurement to deliver measurable, sustainable results.
Audit and baseline analysis
Review technical health, content structure and existing performance.
SEO strategy and priorities
Identify where effort will have the most impact and why.
Technical SEO implementation
Address site architecture, performance, indexing and crawl issues.
On-page optimisation
Improve page structure, metadata and content signals.
Migration and redirect planning
Manage redirects and change safely during rebuilds or platform shifts.
Tracking and reporting setup
Implement analytics and reporting aligned to business outcomes.
ODC Glass
SEO-focused website rebuild to improve visibility
Granite 5 supported ODC Glass with SEO as part of a website rebuild, focusing on on-page optimisation and improved site structure. The work ensured clearer search signals and a stronger foundation for ongoing visibility.
Kelsey Kerridge Sports Centre
SEO and performance improvements for a multi-service venue
Granite 5 worked with Kelsey Kerridge Sports Centre, based in central Cambridge, to support SEO and website improvements across a complex set of services.
The project focused on improving site structure, search visibility and user journeys for a diverse local and regional audience.
Vitae
SEO support during a complex website migration
As part of Vitae’s website rebuild, Granite 5 managed SEO considerations including content audit, URL structure and redirect planning. This approach helped protect search visibility during migration while improving accessibility and structure.
Spiritualists’ National Union (SNU)
Technical SEO and tracking for a membership platform
Granite 5 supported SEO during the redevelopment of the SNU website, including technical SEO foundations, on-page optimisation and custom tracking setup. This ensured the new platform supported discoverability alongside improved usability and membership functionality.
Frequently asked questions
SEO can mean different things to different organisations – from technical fixes to long-term content planning. Below, we’ve answered key questions about how our SEO services support visibility, performance and alignment with your wider digital strategy.
SEO includes technical optimisation, on-page improvements, migration support and performance tracking, tailored to organisational needs.
Yes. SEO is often embedded into rebuild and migration projects to protect visibility and reduce risk.
No. SEO also covers site structure, performance, content clarity and measurement.
Yes. SEO can improve discoverability, clarity and access for public, member and stakeholder audiences.
Yes. Custom tracking and reporting are part of SEO delivery to measure meaningful outcomes.
Yes. SEO is a long-term discipline, and improvements are typically realised over time rather than immediately.
Yes. SEO works best when aligned with digital strategy, content and technical delivery.
Yes. As a Cambridge SEO agency, Granite 5 works with organisations across Cambridge and Cambridgeshire, as well as supporting national and international clients from our Cambridge base.