DCN appointed us to deliver a new website and update their branding to reflect their highly reputable, innovative and market leading manufacturing business.
During discovery we identified opportunities to improve lead nurturing, implement marketing automation and harness the power of CRM to work alongside the website and push their sales and marketing processes to the next level.
- Brand development
- UI design
- WordPress development
- HubSpot CRM onboarding and integration
- Lead nurturing and marketing automation
As is often the case with a new website, we ceased the opportunity to evolve the brand identity to deliver a modern new logo and brand guide.
Retaining elements of the old branding is a subtle way to keep a little consistency, at the same time recognising the history of the business and its ID.
The fresh and simple new logo, graphic styles and messaging help present an innovative market leading business at the cutting edge of food manufacturing equipment.
Website development and HubSpot integration
The new brand is reflected throughout the website to deliver a fresh, modern and unique user experience.
Focusing on delivering a site to drive conversations and leads, there are plenty of opportunities for users to register, signup, download, book and submit an enquiry.
Data collected via the site is injected directly into HubSpot which has been customised to support the businesses data and processes.
Automated workflows have been developed to nurture the leads, drip feeding information over a period with advanced alerting setup to ensure the sales team act swiftly in the event of specific actions.
HubSpot provides a single point of truth (SPOT) for the business, and has become a critical part of the sales and marketing process.
When we demo’d HubSpot and explained the advantages of centralising the management of contacts, email campaigns, social posting, automated workflows and sales lead nurturing all within one platform, DCN signed up quickly.
It was simple injecting website data capture forms for enquiries, downloads, bookings and more directly into HubSpot, from where automated workflows ensure frequent activity, events alerting, exceptional reporting and more besides.
HubSpot now automates previously manual and often forgotten processes, helping their sales team to prioritise, track and nurture for excellent results.
We’ve really enjoyed working with the Granite 5 team in delivering our new brand, website, HubSpot CRM and ongoing digital marketing. #teamwork