Accessible Web Design with Brand Refresh for National Charity
Granite 5 partnered with Spinal Muscular Atrophy UK to merge two content-heavy websites into a single, accessible platform, supported by a refreshed brand identity and a clearer structure for users seeking support and information.
Client
SMA UK – Rebuilding the Website to Better Support Its Community
Services
Sector
Charity / Health & Disability
Overview
Spinal Muscular Atrophy UK (SMA UK) is a non-profit organisation supporting individuals and families affected by SMA through resources, advocacy and access to research. Granite 5 was appointed to unify two existing websites into one streamlined platform that reflected updated branding and improved usability. The project focused on simplifying navigation, restructuring content and delivering a modern, accessible website aligned with SMA UK’s mission.
The Challenge
SMA UK needed a clearer, more cohesive digital presence.
Two separate websites with duplicated and fragmented content
Content-heavy pages that were difficult to navigate
Lack of a clear, intuitive site structure
Branding that required updating and consistency
Need to improve accessibility and content discoverability
Our Approach
Stakeholder Discovery
Conducted interviews to understand organisational goals and user needs.
Site Structure Redesign
Created a new sitemap to logically organise content into clear categories.
UX-Led Page Design
Used wireframes and prototypes to define layouts before development.
Brand Refresh
Updated logo, colour palette and typography to align with SMA UK’s mission.
Content Audit & Restructure
Removed redundant content and rewrote pages for clarity and engagement.
Accessible WordPress Build
Delivered a responsive, accessible WordPress site with an easy-to-use CMS.The Results
The new website provides a clearer, more supportive experience for users.
Unified Digital Presence
Two websites merged into one cohesive platform.
Improved Navigation
Streamlined structure makes key information easier to find.
Consistent Branding
Updated visual identity applied consistently across the site.
Better Content Clarity
Restructured content improves readability and engagement.
Future-Proof Platform
WordPress CMS enables ongoing content management by SMA UK staff.
Bringing two complex websites together required careful planning and sensitivity. The result is a platform that’s easier to navigate, easier to manage, and far better aligned with SMA UK’s purpose.
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