Strategic Content & PPC Optimisation for Sepura
Granite 5 partnered with Sepura to deliver an ongoing content strategy and restructure paid search campaigns, strengthening thought leadership, supporting mission-critical communications audiences, and improving the efficiency and effectiveness of PPC investment.
Client
Sepura – Content & PPC
Services
Sector
Public Safety & Mission-Critical Communications
Overview
Sepura is a global provider of mission-critical communications solutions for public safety, transport, utilities and critical infrastructure organisations. Granite 5 has supported Sepura for over a year, delivering a wide-ranging content programme spanning thought leadership, case studies, ESG communications and employee storytelling. More recently, Granite 5 was appointed to rebuild Sepura’s PPC campaigns, with a specific focus on improving performance and budget efficiency for mission-critical services and hybrid communications solutions.
The Challenge
Sepura needed joined-up content and performance marketing to support complex, global audiences.
Communicating highly technical mission-critical concepts clearly and credibly
Maintaining a consistent flow of thought leadership across multiple sectors
Showcasing real-world deployments through global case studies
Improving PPC efficiency and query quality within limited budgets
Our Approach
Thought Leadership Programme
Researched and originated insight-led content focused on public safety challenges, future communications, TETRA, broadband and migration themes.
Expert & Stakeholder Interviews
Interviewed senior leaders and subject-matter experts at Sepura to inform written and video content.
Global Case Study Development
Produced case studies across policing, transport, airports, mining, maritime rescue and disaster response, spanning Europe, the Middle East, Latin America and Asia.
ESG & Corporate Storytelling
Delivered quarterly ESG content covering sustainability, packaging and social impact, supported by interviews and press releases.
People & Culture Content
Created behind-the-scenes content including apprenticeships, early careers, diversity initiatives and employee profiles.
PPC Campaign Rebuild
Re-engineered Google Ads campaigns for mission-critical services, focusing on cleaner intent mapping, improved measurement and reduced wasted spend.The Results
The combined content and PPC work strengthened Sepura’s digital presence and performance.
Stronger Thought Leadership
A consistent pipeline of insight-led content supporting credibility in public safety and critical infrastructure sectors.
Clearer Sector Messaging
Content tailored to humanitarian, mining, transport and public safety audiences.
Improved PPC Efficiency
Rebuilt campaign structure reduced low-quality queries and focused spend on higher-intent searches.
Better Measurement Foundations
Simplified conversion tracking and clearer success signals for PPC decision-making.
Scalable Content Framework
A content approach that supports ongoing reuse across website, social, PR and paid channels.
We have worked with Sepura for a number of years, translating their complex VHF and TETRA portfolio into clear, search-optimised content. From web pages and technical documentation to case studies, video support and award entries, we make specialist expertise accessible while maintaining technical integrity.
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