Improving user journeys for a global membership organisation
Humentum partnered with Granite 5 to redesign its homepage and course listing pages, creating a clearer, more engaging digital experience that better reflects its mission and makes it easier for users to discover and register for training.
Client
Humentum: Membership Website design for Clarity and Engagement
Services
Sector
Non-profit / Education
Overview
Humentum is a global non-profit organisation focused on strengthening the operational capacity of organisations working for social impact. Granite 5 was tasked with redesigning key areas of its website, including the homepage and course listings, to improve usability, navigation, and engagement. The project focused on aligning the site’s design with Humentum’s mission while making it easier for users to access information, explore training opportunities, and complete course registrations.
The Challenge
Humentum needed a clearer, more intuitive website experience that supported its growing range of training and resources.
Homepage design did not fully reflect the organisation’s mission or impac
Navigation made it difficult for users to find relevant content
Course listings lacked filtering and usability
User journeys were not optimised for conversions
SEO performance limited visibility and reach
Our Approach
User research insights
Conducted user surveys, interviews, and analytics reviews to identify pain points and opportunities for improvement.
Brand-aligned design
Designed a modern, visually engaging homepage that clearly communicates Humentum’s mission, services, and impact. Improved navigation structure
Simplified menus and page layouts to help users quickly find information and resources. Advanced course listings
Built dynamic course listing pages with filtering by category, date, location, and other criteria. Responsive WordPress build
Delivered a fully responsive WordPress site optimised for desktop, tablet, and mobile devices.
Testing and optimisation
Ran usability testing, applied SEO best practices, and refined the site post-launch using performance data.The Results
The redesigned website delivered measurable improvements across engagement, usability, and visibility.
Increased website traffic
Achieved a 25% increase in website traffic within three months of launch.
Higher course registrations
Drove a 40% increase in course registrations through improved usability.
Strong user feedback
Received positive feedback on visual appeal and ease of navigation.
Improved search visibility
Enhanced SEO performance, leading to better search rankings and wider reach.
I've been working with Granite 5 for nearly two years. They are responsive, professional, and knowledgeable. I recommend them as a web agency.
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