A Modern WordPress Website Supporting Membership, Resources and Engagement
Granite 5 partnered with the Association of Teachers of Singing to modernise their digital presence, delivering a scalable, user-friendly website integrated with HubSpot that supports membership engagement, showcases resources, and enables the organisation to manage content confidently and independently.
Client
Association of Teachers of Singing (AOTOS) – Design & Membership Website
Services
Sector
Education / Professional association
Overview
The Association of Teachers of Singing (AOTOS) required a modern, flexible website to better represent its evolving brand and support its growing membership. Granite 5 delivered a comprehensive WordPress platform featuring a resource library, member portal, and dynamic content areas. The new site was designed to improve accessibility, encourage engagement, and simplify ongoing management for non-technical staff, while remaining scalable for future growth.
The Challenge
AOTOS needed a platform that could support both public-facing content and a growing member community.
An outdated website that no longer reflected the organisation’s brand
Limited engagement with members and visitors
Difficulty managing content internally
Lack of dedicated tools for members and resources
A need for scalable functionality as membership expanded
Migrating from an old CRM to HubSpot
Our Approach
Modern brand refresh
Developed a contemporary visual design using consistent colours, typography, and layouts to reinforce brand identity.
Structured content design
Created clear information architecture to present events, resources, news, and membership benefits intuitively.
WordPress-led build
Implemented a robust, user-friendly CMS tailored for non-technical administrators.
Flexible templates
Built customisable page templates to support varied and dynamic content creation.
Membership functionality
Delivered a secure member portal with profile management, directories, and gated resources.Automation support
Introduced automated processes for events, updates, and membership-related tasks.The Results
The new website provided AOTOS with a platform that supports engagement, efficiency, and long-term growth.
Improved usability
A clear, accessible structure made it easier for users to find information and resources.
Stronger engagement
Dynamic content, events listings, and interactive elements encouraged regular interaction.
Member empowerment
Self-service tools allowed members to manage profiles, registrations, and downloads.
Simplified management
Staff gained full control of content updates without technical dependency.
Scalable foundation
The site architecture supports future expansion of content and membership features.
This project gave AOTOS a platform that truly supports its members. By combining a clear design with practical functionality, we helped the organisation take control of its content and create a better experience for everyone using the site.
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