Digital Growth Service
A simple, month by month plan to improve your website and marketing performance
Our Digital Growth Service brings strategy, SEO, paid search, content, social and website performance together in one clear and joined up plan.
Each month we focus on the tasks that will make the most impact so your digital activity supports your goals and avoids wasted effort.
Driving Digital Growth for Leading B2B & Tech Brands across Cambridge and East Anglia
We bring every channel together to drive smarter performance and lasting business impact.
Coherent communication
Your brand speaks with clarity and consistency across every touchpoint, building stronger audience connections.
Strategic alignment
Every channel is planned to complement the others, ensuring all activities drive toward the same objectives.
Efficient investment
Resources are directed where they deliver the strongest returns, reducing waste and maximising value.
Specialist expertise
A multidisciplinary team on hand, bringing together expert skills and insights.
Ongoing optimisation
Performance is monitored and analysed in real time, providing clear evidence to guide decisions and ensure campaigns adapt to your audience and market.
Millworks Timber
Increasing PPC conversion rate to 10%+
PPC success for Cambridgeshire based Millworks Timber didn’t come from a quick fix. By testing, learning, and ratcheting up performance step by step, we’ve turned their ad spend into one of the company’s most effective growth channels. PPC conversion rate at 10% +.
Goodenough College
60% more conversions with strategic PPC and site improvements
Goodenough College needed better performance from its Google Ad Grant and paid PPC accounts, plus multiple websites that weren’t driving results.
Granite 5 audited their ads & site, reorganised campaigns, improved landing pages and navigation, and added international reach.
The outcome: a 60.62% increase in conversions (from 2,044 to 3,283) and nearly 300% increase in Ad Grant spend using the Grant more effectively.
ODC Glass
Turning design into results with a photography-led site
For ODC Glass, we built an integrated growth engine. The photography-led design wowed architects and homeowners, while our SEO now delivers 50% of all enquiries and Google and Microsoft Ads generate another 30%.
Since launch, traffic is up 220% and conversions have rocketed 300%, proving that integrated design and marketing drive serious business growth.
Caring Together
Driving awareness and donations through our digital growth service
We delivered a joined-up digital growth service built around a bespoke website, Google Ad Grants, and a content plan.
The website makes it easy for carers, supporters, and professionals to quickly find what they need, while content and PPC campaigns drive awareness, fundraising, and donations.
The result: 1,400 new visitors each month, 50+ new contacts from ads, and 40 new supporters in the first three months.
Regular insights reports give the client marketing team clear visibility to monitor progress and shape future projects.
The Granite 5
Digital Growth Framework
Our ten-step framework provides a clear, structured approach to delivering digital growth. By combining data, insight and creativity, we align every channel and activity around your goals to drive measurable results.
1. Benchmark
We start by measuring your website’s technical, content, and UX to set a clear baseline for improvement.
2. Conduct a full digital audit
We analyse SEO, PPC, analytics, user behaviour, content, email and socials to understand how every channel is performing and where opportunities exist.
3. Understand your audience and competitors
We identify who your audiences are, how they behave online, and what competitors are doing to capture their attention.
4. Define goals and strategy
We establish clear, measurable objectives and map out a Digital Growth Plan that connects every activity to your growth goals.
5. Create data-led recommendations
Insights are translated into practical, prioritised actions balancing quick wins with long-term strategic gains.
6. Build an integrated action plan
We outline how each channel works together in a phased plan that maximises impact.
7. Design and develop
We bring the strategy to life with creative, high-performing digital experiences that drive engagement and conversion.
8. Activate campaigns
We launch targeted, cross-channel campaigns that deliver traffic, leads and sales supported by clear tracking and analytics.
Measure and report
We monitor performance in real time through live dashboards and regular performance reviews, ensuring every channel delivers measurable value.
10. Continuously optimise
We test, learn and refine, adjusting campaigns, creative and content to keep improving results and ROI over time.
Frequently asked questions
Because we integrate everything into one streamlined, holistic plan, you avoid the usual problems of disjointed activity. SEO supports PPC, content supports social, and design supports conversion – it all works harder together.
No, the service is flexible. We recommend the right combination of integrated digital services for your business goals, and adapt it over time as your needs evolve.
We agree clear objectives with you upfront, then report on progress using metrics that matter – whether that’s leads, conversions, or revenue. Our continuous optimisation ensures performance keeps improving.
Timelines vary depending on your objectives and chosen tactics. Some activities, like PPC, can deliver quick wins, while others, like SEO or content, build sustainable growth over time. We’ll give you a clear picture of what to expect from the outset.
No. We recommend ongoing partnerships because integrated strategies deliver stronger results over time, but we’ll always agree terms that work for your business.
We work with organisations of all sizes. Whether you need a focused plan to accelerate growth or a fully integrated digital programme, we scale the service to fit your needs and resources.
Yes. We provide clear, jargon-free reports showing progress against agreed objectives, along with recommendations for what comes next.
Absolutely. We often collaborate with in-house teams, providing additional expertise, capacity, and joined-up thinking to amplify your existing efforts.
Yes, the beauty of the service is its flexibility. Whether you need a lean mix to start or a more advanced plan, we scale to fit your resources and ambitions.