Established in 1977 and now with 400 members, UKinbound is the leading trade association that represents the UK’s inbound tourism sector. Alongside a busy programme of events they lobby Government on key industry issues including VAT, visa’s and Brexit, and engage with the media to raise the profile of tourism and highlight its importance to the economy.
UKinbound’s requirement was primarily for a new website to increase revenue generated through membership and event registrations. Alongside this were secondary objectives to deliver a smart, modern and highly accessible website to offer higher levels of engagement; to attract more overseas enquiries to drive inbound tourism for their members; and to integrate closely with their CRM platform to reduce admin, duplication and human error.
We won this project through a tender process, with the panel of decision makers being impressed by our user-centric approach, experience working with other membership organisations and our technical expertise around CRM integrations.
The new site achieved the following amazing results comparing September 2017 and 2018.
increase in average number of page views
increase in newsletter registrations
increase in returning visitors
Highlight: ACT integration
The highest risk or most critical feature is usually where we start a new project, in this case the integration between the website and the ACT CRM.
Firstly we helped to migrate their self-hosted ACT database to the ACT! Cloud platform, enabling us to use the best integration method, the API to pass content between the website and CRM.
An advanced integration allows members to manage their profiles, jobs, news and offers via the website, which is sync’d to ACT to provide UKinbound with a single centralised repository for management and reporting, which saves duplication, time and reduces errors.