Integrated digital marketing strategy and advanced Salesforce integration.
One of our neighbours at Valley Court Offices, we helped to launch Trademark Eagle in 2012, with the ambition of ensuring that navigating trademark law remains both simple and affordable.
Provided with up to date information from both the UK’s Intellectual Property Office and the European Union Trademark Registry, Trademark Eagle’s sophisticated website satisfies the increasing demand for an online automated system.
The primary objective was to create an online trademark registration website which was easy to use, simple to understand and cost effective for the end user. The main features of the site were to:
- Enable real-time trademark searches
- Enable online purchase of UK and EU trademarks
- Drive paid and organic search traffic to the website.
Comparing results for Q1 2016 to Q1 2017.
increase in organic traffic
increase in trademark searches, 1100% increase in registrations
increase in website traffic
Highlight: Search algorithm / meta search
The standard website search feature used ‘exact match’ logic which caused inaccuracies and misguided results. We tried various database techniques for matching text strings but couldn’t find a suitable solution due to the number of parameters required to search.
Our solution was to use a PHP algorithm based on Levenstein which compares the % similarity between two strings of a search query.
The project was further complicated by the volume of data, the IPO database of 1.1 million records and the EU data base of 2.3 million records were mismatched and had to be interrogated differently, therefore there was great complexity to process the data in order to put it through the PHP algorithm function.