The Møller Institute
Having been granted Institute status in January 2018, the Møller Institute was transitioning from two separate identities. Møller Centre ‘Conference and events’ and Møller Institute ‘Executive Education’ to one distinct Møller Institute brand for the entire business. The new website had to reflect its premium position in the conferencing and education sectors.
Granite 5 were tasked with adjusting the online proposition and restructuring the website. To help the website equally reflect the two sections of the business offering whilst building upon the success of the existing websites.
Why Møller chose Granite 5
Granite 5 has partnered with the Møller Institute since 2016 and this was the third iteration of the website. During this period Møller had stated that Granite 5 had demonstrated to be a “reliable, proactive and effective digital agency”.
The new website design and development for Møller Institute achieved the following results.
Jan 2020 vs Jan 2019
Increase in total education leads
Increase in organic traffic conference centre leads
Increase in total website sessions
Highlight- SEO strategy
The existing websites were a key avenue to market. Both were attracting significant organic traffic and generating good quality leads. To maintain and improve on their level of success Granite 5 implemented a website migration and SEO strategy.
This involved a range of tasks including the creation of new keyword sitemaps, optimising on-page elements and technical SEO set up.