The Møller Institute
Helping Cambridge education and conference centre attract a global audience
The Møller Institute is a world-class residential leadership development and conference centre based at Churchill College, in the University of Cambridge.
We’ve been retained as Møller’s digital agency since 2014, most recently helping merge two brands, Møller Centre ‘Conference and events’ and Møller Institute ‘Executive Education’ to one distinct Møller Institute brand. The new website reflects its premium position in both sectors.
17th October 18
The Møller Institute's website is a critical part of extending our reach and reputation as well as driving revenue. We're pleased to have partnered with Granite 5 who I have found to be a reliable, proactive and effective digital agency.Tim Hill – Head Of Marketing, Møller Institute
2nd November 18
Thank you to the Granite 5 team for our new website and continued support as we develop our digital presence even further, and improve the user experience for our clients.Leon Palmer – Marketing Executive, The Møller Institute
22nd November 18
The Møller Institute website has been continuously evolving throughout the duration of our partnership. Maintaining and improving their search engine performance has been an engaging project. From complex website migrations to paid search there has always been a great thirst for growth.Carl – Senior Digital Marketing Executive, Granite 5
User planning
Understanding the different user groups needs and motivations for visiting the site, allows us to optimise the user journey and deliver the required content, proof points, actions and signposting.
The process ensures we don’t forget about the potential distractions, which gives us an opportunity to get the less committed users back on track.
Branding
We collected a range of existing marketing materials and assets which helped to develop a brand kit and was the inspiration behind the new digital brand and website design.
UI design
We designed the website to give it a lighter more modern look. The design reflects the world-class offering of the Møller Institute and delivers an intuitive interface and great user experience.
SEO strategy
The two existing websites were a key avenue to market for each area of the business. Both were attracting significant organic traffic and generating good quality leads, so to maintain and improve on their level of success, we carefully delivered the combined website using a detailed migration and SEO strategy.
This involved a range of tasks including the creation of new keyword sitemaps, mapping all old URL’s and using Google search console to fix any page errors, and optimising on-page elements.
Impact
The new website design and development for Møller Institute achieved the following results.
Jan 2020 vs Jan 2019
55%
Increase in total education leads
42%
Increase in organic traffic conference centre leads
5%
Increase in total website sessions
