The Møller Institute
Helping Cambridge education and conference centre attract a global audience
The Møller Institute is a world-class residential leadership development and conference centre based at Churchill College, in the University of Cambridge.
We’ve been retained as Møller’s digital agency since 2014, most recently helping merge two brands, Møller Centre ‘Conference and events’ and Møller Institute ‘Executive Education’ to one distinct Møller Institute brand. The new website reflects its premium position in both sectors.
Understanding the different user groups needs and motivations for visiting the site, allows us to optimise the user journey and deliver the required content, proof points, actions and signposting.
The process ensures we don’t forget about the potential distractions, which gives us an opportunity to get the less committed users back on track.
We collected a range of existing marketing materials and assets which helped to develop a brand kit and was the inspiration behind the new digital brand and website design.
We designed the website to give it a lighter more modern look. The design reflects the world-class offering of the Møller Institute and delivers an intuitive interface and great user experience.
The two existing websites were a key avenue to market for each area of the business. Both were attracting significant organic traffic and generating good quality leads, so to maintain and improve on their level of success, we carefully delivered the combined website using a detailed migration and SEO strategy.
This involved a range of tasks including the creation of new keyword sitemaps, mapping all old URL’s and using Google search console to fix any page errors, and optimising on-page elements.
The new website design and development for Møller Institute achieved the following results.
Jan 2020 vs Jan 2019
Increase in total education leads
Increase in organic traffic conference centre leads
Increase in total website sessions