The Møller Centre
The Møller Centre is a world-class residential leadership development and conference centre based at Churchill College, University of Cambridge.
The Centre for Excellence is inspired by two great leaders, Sir Winston Churchill, and Maersk Mc-Kinney Møller, and aims to be recognised as one of the UK’s best 100 employers by executing their vision, values and clear customer promise.
The Møller Centre appointed us as their websites were not effectively reflecting them as a business, or creating confidence in the proposition or reaffirming the message that Møller is a world-class, dedicated residential leadership development and conference centre.
An urgent need to fulfil shorter-term objectives included overcoming critical security issues, consolidating numerous sites and replacing an ineffective content management system.
We have worked with The Møller Centre since 2013, achieving great results including the following most recent performance comparison, April 2017 to April 2018.
bounce rate improvement
increase in average session duration
increase in goal conversion rate
After quickly and efficiently helping to overcome critical security issues and fulfiling their short-term consolidation objectives, we embarked on a full website design and digital marketing strategy, aimed at building their online profile to drive their ambitious growth plans, and cement their leading position within the market.
- User planning – to understand their different types of user and their needs
- Website design
- WordPress development
- Search engine marketing to ensure an effective migration and technical SEO strategy to reduce potential traffic loss
- SEM campaign management
- Ongoing support and maintenance.