Case study

The Møller Centre

The Møller Centre is a world-class residential leadership development and conference centre based at Churchill College, University of Cambridge.

The Centre for Excellence is inspired by two great leaders, Sir Winston Churchill, and Maersk Mc-Kinney Møller, and aims to be recognised as one of the UK’s best 100 employers by executing their vision, values and clear customer promise.

mollercentre.co.uk
explorermindset.com

The Møller Centre The Møller Centre The Møller Centre
moller website layout

Background

The Møller Centre appointed us as their websites were not effectively reflecting them as a business, or creating confidence in the proposition or reaffirming the message that Møller is a world-class, dedicated residential leadership development and conference centre.

An urgent need to fulfil shorter-term objectives included overcoming critical security issues, consolidating numerous sites and replacing an ineffective content management system.

moller-website mockup-1
moller-website mockup-1

Impact

We have worked with The Møller Centre since 2013, achieving great results including the following most recent performance comparison, April 2017 to April 2018.

11

bounce rate improvement

16

increase in average session duration

114

increase in goal conversion rate

moller-web-designs

Approach

After quickly and efficiently helping to  overcome critical security issues and fulfiling their short-term consolidation objectives, we embarked on a full website design and digital marketing strategy, aimed at building their online profile to drive their ambitious growth plans, and cement their leading position within the market.

  • User  planning – to understand their different types of user and their needs
  • Website design
  • WordPress development
  • Search engine marketing to ensure an effective  migration and technical SEO strategy to reduce potential traffic loss
  • SEM campaign management
  • Ongoing support and maintenance.

The Møller Centre's website is a critical part of extending our reach and reputation as well as driving revenue. We're pleased to have partnered with Granite 5 who I have found to be a reliable, proactive and effective digital agency.

Tim Hill – Marketing Manager, The Møller Centre

Tim Hill – Marketing Manager, The Møller Centre Tim Hill – Marketing Manager, The Møller Centre Tim Hill – Marketing Manager, The Møller Centre

Thank you to the Granite 5 team for our new website and continued support as we develop our digital presence even further, and improve the user experience for our clients.

Leon Palmer – Marketing Executive, The Møller Centre

The Møller Centre website has been continuously evolving throughout the duration of our partnership. Maintaining and improving their search engine performance has been an engaging project. From complex website migrations to paid search there has always been a great thirst for growth.

Carl – Senior Digital Marketing Executive, Granite 5

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