Case study

Save the Rhino

Save the Rhino International (SRI) is Europe’s highest profile single-species charity, raising around £2,000,000 each year for programmes in six African and two Asian countries, for all five species of rhino.

Led by CEO Cathy Dean, the small team has a big vision and strong principle that the money raised will be spent effectively – working with expert partners and using tested technologies and relevant scientific research to ensure investments in rhino conservation have the greatest impact.

savetherhino.org

sri-feature sri-feature sri-feature
sri-woocommerce website

Objective

SRI provided a detailed brief with a long list of requirements for their new Salesforce-integrated ecommerce membership site.

After winning the competitive pitch partly due to our strong project management skills, highly important from the clients perspective due to the complex and technical nature of the project, we embarked on a lengthy planning process which highlighted the different users needs, content structure and site features which we were able to map against the objectives of the new site:

  • Maintain and increase membership
  • Increase donations
  • Increase product sales
  • Deliver a responsive, optimised, feature rich, easy-to-manage and secure site
  • Multi-currency single and regular payments
  • Advanced Salesforce integration.

 

work-sri
work-sri

Impact

28%

increase in average page views

220%

increase in newsletter registrations

110%

increase in donations

Approach

This website demanded a unique design to engage a wide audience, from junior school children to philanthropists, media to environmentalists and volunteers. The design process explored different routes ranging from bright and fun to subtle and serious, but we all agreed the best approach was a monochrome style with colourful highlights for signposting and calls-to-action.

The users needs were at the centre of every decision, especially for the donation flow which required lots of customisation to simplify the process of gifting for overseas donors considering US tax benefits, and UK donors for Gift Aid.

A great amount of effort was required to deliver a shopping cart which supported one-off and regular payments for products, memberships and donations.

The website delivery included a list of core features:

  • Thorough user and user journey planning
  • Extensive design and iteration
  • Woocommerce shop with global shipping
  • Membership sales with full Gift Aid support
  • Stripe payment gateway integration for single and regular payments
  • Support for € $ £ currencies and auto-detection
  • Bulk content migration from old website
  • Customisable event registration forms
  • Google Maps, Mailchimp and Salesforce integration
  • Campaign landing pages.
website-salesforce-integration

Highlight: Salesforce integration

SRI really make the most of their Salesforce CRM platform, it’s critical for their operations and used for communications, advanced reporting, financial reconciliation and contact management.

The sophisticated bi-directional Salesforce integration pulls product, programme and member data into the website, and pushes all transactional data to Salesforce, which provides SRI with a single-point-of-truth (SPOT).

This project was a great learning experience, uncovering some of the intricate details of Salesforce customisation. We've used PHP best practices to deliver a future proof API integration with the Salesforce Nonprofit Success Pack, so it will be intuitive to make evolve moving forwards. The integration allows members to seamlessly manage their membership, regular donations and communication preferences – vital with GDPR.

Alex – Lead Developer, Granite 5

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