Save the Rhino
Amplifying a brand and online user experience for global charity.
Save the Rhino International (SRI) is Europe’s highest profile single-species charity, raising around £2,000,000 each year for programmes in six African and two Asian countries, for all five species of rhino.
Led by CEO Cathy Dean, the small team has a big vision and strong principle that the money raised will be spent effectively – working with expert partners and using tested technologies and relevant scientific research to ensure investments in rhino conservation have the greatest impact.
SRI provided a detailed brief with a long list of requirements for their new Salesforce-integrated ecommerce membership site.
After winning the competitive pitch partly due to our strong project management skills, highly important from the clients perspective due to the complex and technical nature of the project, we embarked on a lengthy planning process which highlighted the different users needs, content structure and site features which we were able to map against the objectives of the new site:
- Maintain and increase membership
- Increase donations
- Increase product sales
- Deliver a responsive, optimised, feature rich, easy-to-manage and secure site
- Multi-currency single and regular payments
- Advanced Salesforce integration.
increase in average page views
increase in newsletter registrations
increase in donations
Highlight: Salesforce integration
SRI really make the most of their Salesforce CRM platform, it’s critical for their operations and used for communications, advanced reporting, financial reconciliation and contact management.
The sophisticated bi-directional Salesforce integration pulls product, programme and member data into the website, and pushes all transactional data to Salesforce, which provides SRI with a single-point-of-truth (SPOT).