Case study

The Møller Institute

The Møller Institute is a world-class residential leadership development and conference centre based at Churchill College, University of Cambridge.

The Centre for Excellence is inspired by two great leaders, Sir Winston Churchill, and Maersk Mc-Kinney Møller, and aims to be recognised as one of the UK’s best 100 employers by executing their vision, values and clear customer promise.

Cambridge web design - Moller Centre layout


The Møller Institute appointed us as their websites were not effectively reflecting them as a business, or creating confidence in the proposition or reaffirming the message that Møller is a world-class, dedicated residential leadership development and conference centre.

An urgent need to fulfil shorter-term objectives included overcoming critical security issues, consolidating numerous sites and replacing an ineffective content management system.

moller-website mockup-1
moller-website mockup-1


We have worked with The Møller Institute since 2013, achieving great results including the following most recent performance comparison, June 2019 to June 2018


increase in website conversions


increase in website conversion rate


increase in organic search traffic



After quickly and efficiently helping to overcome critical security issues and fulfiling their short-term consolidation objectives, we embarked on a full website design and digital marketing strategy, aimed at building their online profile to drive their ambitious growth plans, and cement their leading position within the market.

The Møller Institute's website is a critical part of extending our reach and reputation as well as driving revenue. We're pleased to have partnered with Granite 5 who I have found to be a reliable, proactive and effective digital agency.

Tim Hill – Marketing Manager, Møller Institute

Tim Hill – Marketing Manager, The Møller Centre, Cambridge Tim Hill – Marketing Manager, The Møller Centre, Cambridge

Thank you to the Granite 5 team for our new website and continued support as we develop our digital presence even further, and improve the user experience for our clients.

Leon Palmer – Marketing Executive, The Møller Institute

The Møller Institute website has been continuously evolving throughout the duration of our partnership. Maintaining and improving their search engine performance has been an engaging project. From complex website migrations to paid search there has always been a great thirst for growth.

Carl – Senior Digital Marketing Executive, Granite 5


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