The Møller Institute
The Møller Institute is a world-class residential leadership development and conference centre based at Churchill College, University of Cambridge.
The Centre for Excellence is inspired by two great leaders, Sir Winston Churchill, and Maersk Mc-Kinney Møller, and aims to be recognised as one of the UK’s best 100 employers by executing their vision, values and clear customer promise.
The Møller Institute appointed us as their websites were not effectively reflecting them as a business, or creating confidence in the proposition or reaffirming the message that Møller is a world-class, dedicated residential leadership development and conference centre.
An urgent need to fulfil shorter-term objectives included overcoming critical security issues, consolidating numerous sites and replacing an ineffective content management system.
We have worked with The Møller Institute since 2013, achieving great results including the following most recent performance comparison, June 2019 to June 2018
increase in website conversions
increase in website conversion rate
increase in organic search traffic
After quickly and efficiently helping to overcome critical security issues and fulfiling their short-term consolidation objectives, we embarked on a full website design and digital marketing strategy, aimed at building their online profile to drive their ambitious growth plans, and cement their leading position within the market.