The Professional Body of Sports Leadership (PBSL) is a professional membership body representing aspiring senior executives, high performance specialists and non-executive directors.
Key to getting their new organisation off to a great start, was choosing an agency with expertise and experience within the membership sector, and understanding of the sectors unique challenges, regulations and best practices.
We helped to select the right technology platforms to give our client the best tools to manage members, courses, finances and communications.
Building trust amongst users
We proposed an approach that positions the body like many membership organisations, as protective and advisory.
In tandem, it was important for users to get a feel the uniquely innovative approach of the organisation and demonstrate thought-leadership, so as not to be just another sports leadership offering.
Trust and integrity was the focus during the design phase, which aimed to deliver a bright, fresh and unique experience.
Now the site has gone public feedback is really positive, so thanks and well done!
The Professional Body of Sports Leadership