Gordon Russell Design Museum

Unique and interactive UI for museum of pioneering designer.

Gordon Russell was a design pioneer and the museum today celebrates his life and work over a period of sixty years in Broadway, Worcestershire. Its unique collection of furniture embraces a range of styles from the Arts and Crafts to 30s streamline Modernism; from Utility Furniture to 1980s luxury post modernism.

It was essential that the new Gordon Russell Design Museum website offered a beautifully interactive and engaging user experience.




The primary objectives for the new museum website were to drive website traffic and footfall to the museum, alongside promoting the museums work within the educational sector, and to improve messaging and communication of key information for visitors.

Secondary aims for the site included delivering an easy to use content management system to encourage the museums staff to curate new content, and to provide an archive system to display a comprehensive library of assets.

All wrapped in a beautiful and unique website design.


We delivered a unique and exciting bespoke website design which included a number of different page layouts for a range of content types. The website was built using the WordPress content management system to ensure that the site was easy to manage and worked hard to achieve maximum browser compatibility for this unique design across multiple devices and browsers.

The site integrates directly with Mailchimp for managing newsletter subscriptions and boasts a sophisticated design archive system with advanced searching, to file a wealth of materials that couldn’t be squeezed into the physical museum.

We provided the following services during this project:

  • Bespoke website design
  • WordPress development
  • SEO services
  • Ecommerce / online payments
  • Google Maps and Mailchimp integration

And we provide ongoing support:

  • Digital marketing
  • Regular performance reporting
  • Website support and maintenance
grdm website design layout

Highlight: Colour effects

We achieved a unique and interesting colour changing effect on scroll, using a javascript library called Waypoints and CSS transitions.

Waypoints.js is used to determine when the section has reached the top of the viewport and adds an inline background colour. The smooth colour change is achieved using CSS transitions and provides a modern and different experience.

12th November 18

The website is working beautifully for our users and our internal team, we're really happy with the results and have every confidence the site will achieve our objectives.

Jonathan Russell – Trustee, Gordon Russell Design Museum

14th November 18

This is one of our most interesting sites, it's a great example of what can be achieved when the client is prepared to push the boundaries and we get the opportunity to dial the creativity up to 10. The site offers a fresh and unique experience and we love it.

Christian – Lead PM, Granite 5



easy to use content management system


achieved a beautiful and unique site


engaging user experience