The Faculty of Pharmaceutical Medicine
The Faculty of Pharmaceutical Medicine (FPM) is a charity and professional membership organisation with over 1,500 members, focused on advancing science and the practice of pharmaceutical medicine.
Pharmaceutical physicians are involved at every stage of the drug development pipeline – using their expertise to advance pioneering medicines and ensure they are effective for patients. The purpose of the charity is to maintain competence, ethics and integrity and the highest professional standards within the speciality for the benefit of the public.
Objectives
FPM aimed to update and modernise its image and reputation, the website being central to this along with the desire to improve engagement with existing members and to attract new membership enquiries.
Secondary objectives included increasing event registrations, driving awareness, improving understanding of the benefits of membership, and making the members revalidation process as straightforward as possible.
We won a tender process to deliver the new site and to help meet the organisations aims to improve services, add new features and provide a robust and scalable platform.
Impact
March 22, 2020 – April 8, 2020 compared with March 22, 2019 – April 8, 2019
78%
Increase in website sessions
54%
Increase in new users
102%
Increase in page views
Approach
We delivered a modular WordPress website which provides content creators with the tools to create interesting and varied page layouts. This makes it more simple to structure content so that it is simple to consume and browse.
It’s now much easier to manage a range of material which is pre-populated in relevant sections throughout the site. This reduces management time and avoids broken links or out of date content.
Several carefully considered points of integration make it easy for members to prepare portfolios and complete the revalidation process.
Core features of the project included:
- Third party integration
- Performance optimisation
- Modular based website design
- Brand evolution
- Content audit
- CMS training including SEO advice
Highlight – UI design
We had an interesting design challenge to address: finding a balance between a highly functional (verging on corporate) look and feel, to enthuse trust and professionalism, and a news portal rich with detailed content, policy and reports.
We spent considerable time to understand the different types of user, in order to inform the planning of the new information architecture to fix historical navigation problems.
Granite 5 have been really responsive and pro-active throughout the project, and they delivered the new website within their estimated budget. They will continue to provide support and guidance to help us make sure we keep on top of emerging digital trends.
Will Strange – Marketing and Digital Communications Manager, Faculty of Pharmaceutical Medicine
