Faculty of Pharmaceutical Medicine (FPM)
Transforming the member experience
The Faculty of Pharmaceutical Medicine (FPM) is a charity and professional membership organisation with over 1,500 members. Focused on advancing science and the practice of pharmaceutical medicine, FPM aims to maintain competence, ethics and integrity, and deliver the highest professional standards for the benefit of the public.
We invested in understanding the distinct user types, to help overcome historical navigation problems and deliver a positive experience and simple IA (information architecture).
The UI (user interface) design achieves a balance between a corporate look and feel, to enthuse trust and professionalism, and a member portal rich with detailed content, policy and reports.
Member engagement has increased as a result of high quality content, improved transparency, new communication channels, streamlined processes and increased awareness of new resources and training opportunities.
Accessibility & experience
Single sign-on (SSO) allows members to seamlessly switch between the website and 3rd party platforms.
Typography, tables, content design and page layouts consider the needs of everyone to navigate and consume the content.
The primary brand palette was adjusted to achieve AAA WCAG standard colour contrast (ratio higher than 7:1), making the website accessible for everyone.
Over the first 6 months from launch the number of users has doubled and their time on site and engagement are also increasing.