The Faculty of Pharmaceutical Medicine
The Faculty of Pharmaceutical Medicine (FPM) is a charity and professional membership organisation with over 1,500 members, focused on advancing science and the practice of pharmaceutical medicine.
Pharmaceutical physicians are involved at every stage of the drug development pipeline – using their expertise to advance pioneering medicines and ensure they are effective for patients. The purpose of the charity is to maintain competence, ethics and integrity and the highest professional standards within the speciality for the benefit of the public.
FPM aimed to update and modernise its image and reputation, the website being central to this along with the desire to improve engagement with existing members and to attract new membership enquiries.
Secondary objectives included increasing event registrations, driving awareness, improving understanding of the benefits of membership, and making the members revalidation process as straightforward as possible.
We won a tender process to deliver the new site and to help meet the organisations aims to improve services, add new features and provide a robust and scalable platform.
March 22, 2020 – April 8, 2020 compared with March 22, 2019 – April 8, 2019
Increase in website sessions
Increase in new users
Increase in page views
Highlight – UI design
We had an interesting design challenge to address: finding a balance between a highly functional (verging on corporate) look and feel, to enthuse trust and professionalism, and a news portal rich with detailed content, policy and reports.
We spent considerable time to understand the different types of user, in order to inform the planning of the new information architecture to fix historical navigation problems.