Case study

Caminos

Launched in 2014, Caminos is a subsidiary of Casas Cantabricas, the villa holiday specialists. They are a family run business based in Cambridge and Northern Spain that provide a wide selection of independent driving and touring holidays across Spain and Portugal.

For 28 years their ethos has been to offer local expertise and a personal service to travellers looking to tour the most beautiful undiscovered regions of Spain.

caminos.co.uk

casas screen grab casas screen grab casas screen grab
caminos-web-design

Objective

The objectives for the new website were to increase traffic through the application of strategic search engine optimisation and paid search marketing, and to increase the enquiries through the site and conversion rate.

Secondary objectives included enhancing the user journey through the site and delivery of key information, and raising the profile of new tour locations and seasonal promotions through the site.

caminos-background
caminos-background

Impact

Comparing April 2016 to 2017

41%

increase in organic traffic, 51% in US traffic

50%

increase in online leads

84%

conversion rate improvement

Approach

The Granite 5 digital marketing team worked with Caminos to implement a comprehensive digital strategy. The first change was restructuring the website navigation to improve usability and migrating to a new WordPress platform.

Keyword research and on page optimisation was completed to improve content for users and search engines, and to develop landing pages for  restructured PPC campaigns and remarketing, including adding a number of international landing pages to target American and Australian markets.

Ongoing support services include:

  • Pay per click campaign management
  • Search ads and remarketing
  • Monthly keyword ranking, traffic and KPI reporting
  • Conversion rate optimisation
  • Website maintenance and support.
Google search results on a laptop

Highlight: Search optimisation

We have managed to achieve some great results for our client who has benefited from increased visitors numbers and enquiries.

Having worked with them for nearly all of their 17-year history we feel that they have a good insight into our business and can often anticipate the unwritten requirements.  On the SEO side, we are now almost totally reliant on digital marketing and our business has strengthened considerably over the last years thanks to our collaboration with Granite 5.

Andy McCulloch – Marketing Director, Casas Cantabricas

Andy McCulloch – Marketing Director, Casas Cantabricas Andy McCulloch – Marketing Director, Casas Cantabricas Andy McCulloch – Marketing Director, Casas Cantabricas
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