Brake & Service World
Online business growth strategy for vehicle services centre.
Brake & Service World (BSW) is a leading local vehicle service centre operating from two locations, in Luton and Letchworth.
Offering a full range of maintenance services including servicing, MOT’s, brakes, suspension, aircon, clutch and gearbox replacement, BSW aim to deliver the best service, value for money and high levels of trust to drive their business forward and to maintain a great reputation.
Brake and Service World required a single digital agency to advise, plan, implement and support the growth of their online business and was attracted to our in-house expertise, ongoing SMARTT website services, and account management.
Key objectives including delivering a more robust content management system which was easy to administer, a responsive site that would perform well across all devices, and a new bespoke online booking system which integrated with their existing calendar system.
To drive the business forward they required a comprehensive plan to acquire more online customers through search engine optimisation, social media and pay per click marketing.
July 2019 compared to July 2017
increase in monthly website revenue
uplift in eCommerce conversion rate
ROAS (return on ad spend) Improvement
Highlight: Local search / PPC budget
We took over the ongoing management of their Google AdWords campaigns, after an initial audit which uncovered that a large chunk of the budget was being wasted on unprofitable areas of the business and expensive generic keywords that did not convert.
We restricted ad spends in those areas of poor performance whilst directing the bulk of the budget towards keywords that had better conversion and produced some great results.