Effective digital marketing for Cambridge-based scientific suppliers.
Founded in 2003, Asynt aim to develop, supply and support new, sustainable and novel products for use in the laboratory, today supplying their products to a global audience.
With their own range of sustainable projects, they are proud to offer a safer alternative to traditional products, often reducing costs for purchasing and disposal, and improving energy and water consumption.
Asynt strived for a new website which was easy for the internal comms team to manage and maintain, and which delivered an intuitive and engaging experience for its users. Alongside this they needed to show off their growing product inventory and improve the website structure and navigation.
Secondary requirements included a full product data import from their old website platform and automating the new categorisation and tagging within the new site to help improve the UX.
increase in traffic from UK
increase in mobile traffic
increase in mobile session duration
Highlight: User experience
The deep navigation and complex product categorisation led us to developing a unique navigation which works really well and has proven to be intuitive.