Case study

Asynt

Founded in 2003, Asynt aim to develop, supply and support new, sustainable and novel products for use in the laboratory, today supplying their products to a global audience.

With their own range of sustainable projects, they are proud to offer a safer alternative to traditional products, often reducing costs for purchasing and disposal, and improving energy and water consumption.

asynt.com

Asynt product category page - Drysyn

Objective

Asynt strived for a new website which was easy for the internal comms team to manage and maintain, and which delivered an intuitive and engaging experience for its users. Alongside this they needed to show off their growing product inventory and improve the website structure and navigation.

Secondary requirements included a full product data import from their old website platform and automating the new categorisation and tagging within the new site to help improve the UX.

Chemsitry apparatus
Chemsitry apparatus

Impact

23%

increase in traffic from UK

43%

increase in mobile traffic

54%

increase in mobile session duration

Approach

We really enjoyed working on this project and producing a visually exciting and unique user interface which helps to position the business as a modern and innovative supplier in this niche market.

Stunning new photography throughout the site helps deliver a professional image whilst streamlined data capture forms help to collect the details of interested parties for sales and marketing teams.

The objectives were met by using WordPress and Woocommerce to deliver the shop feature, along with a modern new design and by paying careful attention to the user journeys throughout the site structure and content.

asynt mockup

Highlight: User experience

The deep navigation and complex product categorisation led us to developing a unique navigation which works really well and has proven to be intuitive.

 

Thank you for your help in delivering a stunning new website and for sharing your strategic advice throughout the process. Having that wealth of knowledge to draw upon certainly had a positive impact on the design and implementation and our new website is receiving some amazing feedback from customers both existing and new!

Kirsty Waight – Operations Director, Asynt

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