We’re on a mission to support and empower membership organisations creating a free guide specific to membership organisations.

It condenses all of the experiential knowledge we have gained from helping other membership organisations understand their website’s role in value perception – and how even small website tweaks can boost member acquisition, engagement and retention.

It can be useful to ask yourself:

• Does our website provide a similar intuitive digital experience to the
  apps I use daily?
• Am I convinced our website clearly communicates the value our
  membership brings?
• Do I know, right now, what last month’s website analytics tell us about our members’ favourite webpages and preferences?