Jack has worked in marketing since leaving Bangor Uni in 2017, with a BA in Business, Management and Marketing.
With five years agency experience, he most recently worked as Customer Success Manager for Star Digital in Northampton, where he was responsible for creating and implementing strategic digital marketing plans, account managing both national and international clients and executing various marketing campaigns via PPC, SEO, paid social and email marketing.
Being responsible for PPC campaign planning, strategy and management, Jacks KPI’s will primarily focus on improving conversion and ROI for our clients paid advertising campaigns.
He’s already off to a great start, identifying new opportunities to improve and optimise our clients Google Ad campaigns as well as reviewing websites and their key landing pages to reduce user pain points to improve the overall user experience. Helping to refocus our own paid strategy has also been a great benefit.
Jack will be managing a number of continuous improvement programmes, where he’ll be accountable for steady growth across all digital channels.
If you would benefit from a free PPC audit or chat about your paid search strategy give Jack a call on 01223 208008.