Inbound marketing
We help your potential customers find you online using results-driven inbound marketing services to create brand awareness, develop relationships, and generate new leads and enquiries.
Why inbound marketing?
In an ever-crowded marketplace, it’s getting harder to be noticed by your target customers. The old ways of solely focusing on outbound marketing with content to interrupt your audience are gone. With customers getting 70% of the way through the decision making process before ever engaging a sales representative, creating engaging experiences during this time is not just a nice to have, but a necessity.
This is where inbound marketing comes in. Inbound marketing attracts customers by creating valuable content and experiences tailored to them. It’s about forming connections your target audience is looking for and solving problems they have.
Inbound marketing process
Our inbound approach is heavily influenced by HubSpot’s business methodology, whose CEO and co-founder, Brian Halligan, coined the term Inbound Marketing.
- To attract your target audiences, we create and publish content that provides value.
- To engage new audiences, we communicate and manage leads in a way that makes them want to build long-term relationships with you.
- To delight your audiences we communicate effectively to provide support, advice, help, and assistance.
Our inbound marketing services
We will listen to your business needs and objectives, then translate them into an inbound marketing strategy that will drive results for your business. With a team of highly skilled marketing experts, Granite 5 is the agency to help you achieve your inbound marketing goals. There is a whole range of inbound marketing services we can offer to our customers;
Pay Per Click advertising
Whether you are looking to utilise the power of Google advertising, Microsoft Ads, or social advertising, our experts can make your paid budgets work harder. We take care of all setup and ongoing optimisation to ensure your ads support your business growth.
Search engine marketing
Our SEO team will listen to your business requirements and translate them into a search strategy that will deliver the ideal customers to your website. Our SEO services include organic SEO, local SEO & technical SEO solutions to help you achieve your search goals.
Social media
Social media is a key channel for most businesses, which is why our social media services are an excellent way to take the pressure off your hands. We offer flexible packages to suit your business needs, from full social media management to social media strategy creation and consulting.
Content marketing
The aim of content marketing is to engage your audience with relevant and useful content to drive conversions for your business. Our expert team can help you do just that. We offer a host of content marketing services tailored to your business to drive results.
Customer relationship management
Don’t be fooled by the name! As well as offering support with integrating your CRM system such as HubSpot to your website. We can also help you maximise this system to get the most from it. Such as creating automation wokflows, segmentation and linking to third-party systems.
Email marketing
When it comes to using email for inbound marketing, it is all about utilising email to be personal, timely, and relevant. We will create on-brand and top-performing email campaigns that generate results for your business, with a focus on continuous improvement to ensure the emails are evolving to maintain relevance with your audience.
About Granite 5
Founded in 1999, we’re a team of digital experts based near Cambridge. We have a talented and CIM qualified in-house digital marketing team who provide effective online marketing strategy, and thorough tracking and analysis to help our clients to stay ahead of the competition.
Our agency is results-driven and has a big impact on the businesses we help. We get a real buzz from increasing client inquiries/sales via digital marketing. We enjoy working with a wide range of local and national clients including in B2B, consumer, and charity sectors. See examples of our work below
