Web & digital marketing

Website development and integration for travel trade membership association

UKinbound

We launched a brand new website for leading trade membership association, UKinbound who represent 400 inbound tourism businesses across the UK (including several in the Cambridge area).

Alongside the now standard features of a responsive user-focused and search optimised site, the core website features include; a members only area with unique content, permissions-based content creation, and user management; a multi-step membership application process with back-office automation; and integration with their ACT Cloud CRM for membership and profile management.

User centred approach

After a competitive pitch process we were appointed to undertake the design, build and CRM integration project, winning the trade association over with our user centred approach, membership website experience and vision for a modern, accessible and intuitive site for all users.

Our unique planning process uncovered several key details about the types of users, most importantly the varying needs of their members, and how they can have diverse motivations for visiting the site and shouldn’t all be treated the same.

A user story mapping process enables us to map user needs with website features and business objectives.

Accessible website design

The vibrant colour palette, beautiful typography and modern design help to build a cohesive brand and deliver an intuitive and accessible user experience.

“The tourism industry in the UK is going from strength to strength but there are many challenges ahead such as BREXIT, increasing competition for visitors and ensuring the industry continues to attract the right talent. We really needed a more effective website that would help our members keep up to date and join in quickly and easily with our lobbying activity, signpost the latest business opportunities from overseas operators and help us attract new members. We are delighted with the end result!"

Deirdre Wells OBE – CEO, UKinbound

Membership website experience

We’re experienced with the unique challenges of communicating with and attracting new members to large organisations and associations. This project was a perfect fit for us with our WordPress skills and ACT integration experience, and the expertise we have gained delivering other membership sites for Cambridgeshire Chambers of Commerce, Hawks Club and Moor Park.
Let's talk.

Partnerships

Cambridgeshire Chambers of Commerce

Registered in England & Wales No. 3844184

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