Bespoke development, integration and digital marketing to boost startup into trademark market.
Trademark Eagle Limited
Trademark Eagle, a UK business based in Hertfordshire were Launched in 2013 as the newest entrant to the online trademark registration marketplace. Trademark Eagle help businesses across the UK and EU navigate the complex legalities of trademarking.
The primary objective was to create an online trademark registration website which was easy to use, simple to understand and cost effective for the end user, and the main features of the site were to;
- Enable real-time trademark searches
- Enable online purchase of UK & EU trademarks
- Drive paid and organic search traffic to the website.
We worked with Trademark Eagle to provide a complete website and digital marketing strategy which included:
- Design & development of highly bespoke website
- Integration with Salesforce CRM for account creation and other e-marketing
- Integrated UK & EU trademark databases to enable real-time search and trademark purchase
- Delivery of digital marketing strategy including;
- Competitive analysis and keyword research
- On and off page optimisation for search engines
- Google AdWords setup
- Rank tracking and analysis.
Richard Gamble – Associate Director, Trademark Eagle
- Website design
- Bespoke development
- Ecommerce setup and payment gateway integration
- Salesforce integration
- UK and European trademark portal integration
- Ongoing digital marketing
- Pay per click campaign management
- Search, display and remarketing
- User experience and conversion rate optimisation
- Purchase page monitoring and optimisation
- Ongoing website support and maintenance
- 441% increase in website traffic
- Organic traffic increase of 175%
- 335% increase in trademark searches
- Increased trademark registrations by 1100%.