Web & digital marketing

Ecommerce website for leading local independent retailer

Scotsdale Garden Centre

We delivered a rich new user experience for one of Cambridgeshire’s most reputable independent retail businesses, launching their ecommerce journey and helping to build their online profile.

Campaign communication

The website makes it easy to deliver seasonal campaigns which provide measurable returns and increased customer loyalty.

Seamless integration

The ecommerce website pulls its product data from the internal EPOS system which demands a constant live feed. The result is accurate inventory management and control alongside a centralised hub for managing products.

Accessible design

Driven by the different levels of technical ability of the diverse range of user groups, a clear, simple and intuitive user interface was developed to aid usability. Average time on site and number of page views have increased as a result and a better level of engagement throughout the whole site.

Scotsdales website home page

website shop category page


User experience

The rich user experience is delivered by providing a range of expert advice and resources to help first-time gardeners, the more experienced green-fingers and everyone in between. Special features include;

  • What to do this month
  • Ask an expert
  • Plant finder
  • Planting and growing guides.

Social media outreach

By harnessing different social channels Scotsdales have not only built a good following, they have also attracted hundreds of positive Facebook reviews which really help to spread the word throughout the social space.

Blossoming results

The new website has achieved some great results (comparing 2016 to 2017) including a 26% increase in organic traffic, 17% increase in page views, 58% increase in online sales, 47% increase in mobile traffic and a massive 30% increase in conversion.

"Granite5 provided a level of skill and professionalism which means the service they provide
is not only current and creative but delivered with smooth efficiency"

Ben Rayner – Finance Director, Scotsdales Garden Centre

Let's talk.


Cambridgeshire Chambers of Commerce

Registered in England & Wales No. 3844184

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