Marketing site and dealer portal for scientific instruments experts
Prior Scientific, Inc.
Prior Scientific is a world-leading designer and manufacturer of precision components and scientific instrumentation, specialising in precision motion and automation.
Headquartered in Cambridge and with offices in Asia, USA and throughout Europe, a new feature-rich multi-language WordPress website was required to consolidate multiple domains and services into a centralised and more manageable platform, along with delivering an engaging experience for a global audience.
The bespoke product configurator feature enables users to select their own microscope specification and submit a sales enquiry to the global team.
The configurator includes over 3500 components for Leica, Nikon, Olympus and Zeiss systems.
A bespoke secure access portal built on the WordPress platform allows Prior to communicate with their authorised dealers and provides their resellers with up-to-date pricing information and dedicated resources including downloads, software and literature.
In North and South America it is possible to purchase a range of products directly through the website, with appropriate delivery and returns information managed via the websites Woocommerce shopping feature.
Within the first two months since launch, the new site has achieved a 15% increase in new users and a huge increase of 85% in the average session duration and a 40% increase in page views.
Organic search increased has also increased by 80% with the bounce rate down by 12%. The new fully mobile optimised website has seen mobile traffic increase by 190% which was one of the drivers for delivering a new online presence.
Thomas Freda – Chief Executive Officer, Prior Scientific, Inc.