Ongoing digital marketing support and website consolidation
The Møller Centre
The Møller Centre is a world-class, dedicated residential leadership development and conference centre based at Churchill College, University of Cambridge. The Centre for Excellence is inspired by two great leaders, Sir Winston Churchill, and Maersk Mc-Kinney Møller, and aims to be recognised as one of the UK’s best 100 employers by executing their vision, values and clear customer promise.
Primarily Møller sought to build their online profile to drive their ambitions growth plans and cement their leading position within the market. We initially focused our efforts however on a number of shorter-term objectives including overcoming critical security issues, consolidating numerous sites and services and delivering a cohesive digital strategy.
A creative and inspirational new website was delivered packaged up in a new WordPress-based feature-rich, robust and scalable platform that’s search optimised and easy to use.
It was important that the new website highlighted their competence at every level and created confidence in the proposition, reaffirming their thinking that Møller is the right choice as their preferred training partner.
The website has become a hub of information for conference and educational customers and successfully encourages return visits, helped by building a learning community supported by its own research fellows and giving credibility.
The website showcases the venue’s facilities – food, design, comfort, location and highlights the hire of meeting rooms and B&B, and helps to sell Cambridge as a destination to visit and learn.
Tim Hill – Marketing Manager, The Møller Centre
With a complex information architecture and deep site structure with three distinct services (Executive education, venue hire and PSF) this device was created for providing clear signposting throughout the whole site.
- User journey planning
- Website design
- WordPress development
- Bespoke development
- Website migration
- Responsive website design
- Digital marketing
- Domain migration
- Search Engine Optimisation
- Paid search management
- Website support
- 61% increase in organic traffic
- Mobile traffic up by 33%
- 76% increase in the number of returning users.
Leon Palmer – Marketing Executive at The Møller Centre