Web & digital marketing

Online ordering system for leading construction business

Ground Construction Ltd

GCL is a leading London-based construction business and required a new ecommerce site for their Ground Skips brand, to improve the ordering process for the trade and to increase residential and small businesses use.

Brand evolution

We kicked the website project off by focusing on the brand identity, which we evolved to a more modern and contemporary style to support the businesses history, reputation and ambition. We felt it was important to preserve some features of the old identity to retain some visual recognition and reduce the need to promptly update signage on their fleet and plant equipment.


Alongside the primary objective of attracting more small business and residential customers to use Ground Skips for their waste services, was a very clear requirement to deliver a highly accessible and intuitive interface which was easier to use than all of their competition.

Clear product information, a simple checkout process and clear signposting and labelling have helped to achieve a user friendly website which quickly improved engagement and conversion via the website.


Striking graphics and illustration

User interface design

A thorough design process ensures that every little detail is carefully considered in order to deliver an accessible and intuitive interface for all users.

Clear messaging, simple iconography, clear colour coding, simple type and plenty of breathing space help to provide an interface which avoids any friction or confusion for the user.

Online Sales up


Transactions up 59%

Organic Traffic up


All traffic up 181%

Mobile Sales up


Mobile traffic up 248%

Keywords in Top 10


Google Search Console

"Thank you Granite5 for turning the new site around so efficiently and professionally, it looks great and we've received some really positive feedback"

Ryan Gray –¬†Group IT / Infrastructure Manager, Ground Construction Ltd

Visit website at groundskips.co.uk

Let's talk.


Cambridgeshire Chambers of Commerce

Registered in England & Wales No. 3844184

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