Stylish new website for leading National independent distributor of floor coverings
Carpet & Flooring (Trading) Ltd
Working closely alongside communications and marketing agency PickeringHutchins, we developed a clean and simple new WordPress website to aid C&F’s break-away from their group company.
A modular solution to help content management
This simple WordPress website features a number of different modules which allow for more interesting page layouts to be built and makes for a more engaging user experience. It was important to make editing the content intuitive for our client, to make it easy to manage image galleries, column layouts, feature boxes, forms, awards logos, call-to-actions and also the structure and navigation.
Elizabeth Millar – Marketing Assistant, Carpet & Flooring
Our hosting experience and technical expertise were put to good use to get the new website hosted within a new and unfamiliar hosting environment provided by our clients existing IT services provider. Learning new platforms always uncovers new technical challenges but we took each in our stride and successfully launched the website just before Christmas 2017.
During the migration and launch we followed a careful tried and tested process to ensure that only a minimal impact was made to the sites existing organic performance in search engines. Retaining as much ‘Google-juice’ as possible is significantly aided by creating server-side rules for each of the old page URL’s to the new page structure to reduce any chance of seeing 404 error messages, and also by maintaining a similar structure and content.