Web & digital marketing

Bright and friendly new WordPress website for caring charity

Carers Trust Cambridgeshire

Project overview

Carers Trust (Cambridgeshire) is a growing, well-established charity supporting family carers and people with care needs of all ages across Cambridgeshire, Peterborough and Norfolk.

Business objectives

  • Generate more income from fundraising
  • Promote and sell other services
  • Target hidden carers for preventative support
  • Provide KPIs to support Information, Advice and Guidance (IAG) funding

We created a customised WordPress website which is fully mobile-responsive for different types and sizes of device.

A secure password protected area provides access for trustees to share sensitive information amongst one another and a repository for important company information.

Interactive services and location maps provide valuable service information to users and ongoing search engine optimisation and paid search services help ensure the information is easily found online by relevant users.

“Traffic is up with lots of new users through social media and good results using the Google AdWords charity grant. Granite 5 has a very responsive team, they understood our work, what we wanted to achieve and had really done their research. Our SMARTT contract means we have regular digital marketing expertise to promote and develop the site."

Su Waymont – Executive Assistant at Crossroads Care – Carers Trust Cambridgeshire

Services

  • User journey planning
  • Content strategy
  • Website design
  • WordPress development
  • Bespoke development
  • Custom mapping

Ongoing support

  • Search engine optimisation
  • Paid search management (Google Adwords Grants)
  • Website support

Result

  • Total website traffic up 251.20%
  • 84.91% increase in donation engagement
  • Social media traffic up 315.22%
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