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Creating a Successful Charity Website

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Latest insights from the Charity Digital Skills Report shows 45% of charities still don’t have a digital strategy. Despite the fact 72% believe investing in digital would help them increase fundraising. Success in digital is intertwined with the success the website. So how do you create a successful charity website?...Continue reading

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The importance of image optimisation online

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It’s a well known fact that a slow website can significantly impact its effectiveness, and that images (and other media) can be a major factor in the overall performance of your site. If we think about your sites users (always our first priority), a poor experience resulting from downloading large images can effect customer acquisition, […]...Continue reading

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Why use HTTPS vs. HTTP? And what are the benefits of switching?

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Simply put, the strongest case for switching to HTTPS is that you are making your website more secure. It can safeguard your data and that of your customers, and bring you the peace of mind that comes with knowing that you’re protected from other problems such as malicious ads or spyware, that can ruin your site’s reputation....Continue reading

Robots.txt

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What is robots.txt? Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website. The robots.txt file is part of the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that […]...Continue reading

5 website predictions for 2017

5 Website Predictions For 2017

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Trends to know about: 1. Faster mobile browsing via AMP. Roll-out of Accelerated Mobile Pages – an industry collaboration building fast-loading web pages across multiple platforms and devices. 2. More mobile purchasing: Three out of every 10 e-commerce purchases are via mobile and numbers are set to grow. 3. Rise of the Chatbot. Apple’s Siri, […]...Continue reading

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Brexit: Keep Calm & Carry On Marketing

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The UK’s withdrawal from the EU has caused uncertainty for businesses large and small. Whatever the future holds, experts agree that now is NOT the time to cut back on marketing your products and services. Instead, peg your spend but make sure every £ delivers. Good business intelligence will guide your decision-making – is yours up to date?...Continue reading