 
Search for “plumber” on Google UK and local Google Map listings are returned. |
Smartphone Local Search Revolution
Ditch the directories…
Google Local Search is the ONLY listing you need!
WHEN was the last time you thumbed through a local business directory or Yellow Pages? Are your copies still packed in cellophane or collecting dust on the bottom shelf?
If you need a plumber, dentist or accountant, we bet you look on Google as your first port of call. The same goes for your customers.
In 2010, the fast, smart way to get your company found and boost business is through Google’s Local Search listing. What’s more, it’s free and can save you £s on advertising and directory listings.
What’s so clever?
1. Potential customers don’t even need to type in a location to find your company. Google’s Local Search identifies the location of users as they’re typing and automatically tailors search results to the local area.
2. Local Search is being revolutionised by Smartphones – high spec, Web and email enabled mobile phones, which give users want access to listings 24/7. Many models now, such as the iphone, have built in GPS, making it even more critical to get your business listed.
3. Switched-on mobile owners simply click to log onto Google Search and Google Maps. In a few seconds, they can find YOUR plumbing or locksmith business and get phone numbers, driving directions, opening hours and even customer reviews.
4. Customers don’t need to buy any new equipment to access Local Search. Smartphones sales are rising fast and with standard contracts having free upgrades these high-functioning handsets will soon be the standard for the industry. Not surprisingly, Web experts are predicting a local search explosion.
Ready to grab the opportunity?
Want to get your business found ahead of your rivals? Here’s the Granite 5 guide on how to get ready.
1. Get listed on Google Maps
Create a free Google Maps listing for your business. Or, if you have an existing listing, ensure it’s verified.
To sign up now, log on to Google’s home page then click on the Maps link, and click the Put your business on Google Maps link.
It’s vital that you also verify your listing. If you don’t, rivals and spammers can hijack your listing and fraudulently change the details so that your traffic is directed to their site.
2. Make your listing stand out!
Add a couple of 5 star customer reviews to your listing by asking some satisfied customers to add a comment. You can also enhance your listing with photos or even videos linked via YouTube.
3. Check out Google’s new quality guidelines on business listings
Read the new guidelines from Google on adding a business listing. These aim to protect users and businesses. Visit google maps support.
4. Watch a step-by-step help video
A quick, visual guide to getting your business listed on Google Maps. Watch it here
5. Check your website’s accessibility
If your website is accessible to screen readers, you will most likely find that it’s accessible to smartphones and PDAs.
• For further advice on email, contact Jill Davies at Granite 5, Unit 5, Valley Court Offices, Lower Road, Croydon, Royston. Tel: 01223 208008. www.granite5.com
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SPECIAL OFFER
Need help with your Google Map listing or verification? Granite 5 is a great discount on its hassle-free
Google Map Service.
For just £250 – instead of £300 we will research the best listing categories/keywords for your business, write descriptions, add in photos or videos, customer reviews, maps and driving direction links. We’ll also verify your listing to ensure it’s safeguarded.
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