Every page on your website should have an HTML meta title. This is a unique and relevant ‘heading’ that reflects the content of the page (not your website).
The title tag is basically a headline for your page. Its job is to convince the searcher that your webpage contains exactly what they're looking for and to click.
The best title tags have three essentials:
• The exact phrase your page should rank for.
• That exact phrase at the very beginning of the title.
• Repetition of that phrase in some variation within the tag.
Cornish holiday cottage – best Cornish holiday cottage, Helston
The exact phrase is at the start and is repeated deeper in the title.
This uses the exact phrase at the beginning and uses a slight variation deeper in.
Cornish holiday cottage, Cornish holiday cottage, Cornish holiday cottage, Cornish holiday cottage, Cornish holiday cottage Cornish
This tag just repeats the keyword over and over. This can get your page penalised for keyword stuffing. So only use your keyword twice at the most.
This tag is too long, vague, and stuffed with multiple keywords. Most users would not be compelled to click on this. You are also likely to get your page penalised for keyword stuffing.
Titles should be no longer than 65 characters. Any longer and extra characters will not display to users. They will simply be cut-off mid-sentence by Google and other search engines.
Give every page a title and make it unique. Google doesn’t like duplicates and is likely to send any it finds to its “supplemental index” - never to be seen again!
Add your keyword/phrase at the start of the title and repeat. Remember to include the exact phrase you want the page to be found for. But make sure you don’t have the same keywords at or near the beginning of all, or many, of your webpage title tags as this makes it harder for search engines to differentiate between your pages.
Experiment
Try keyword variations (such as plural or longer phrases) in your titles. Even small tweaks can have a big impact on your search rankings. Find out what works best.
However, you don’t need to create a unique page and title tag for every possible keyword variation! This doesn’t add anything extra for users and will dilute the power of any incoming links over several pages, instead of one.
The title tag is basically a headline for your page. Its job is to convince the searcher that your webpage contains exactly what they're looking for and to click.
The best title tags have three essentials:
• The exact phrase your page should rank for.
• That exact phrase at the very beginning of the title.
• Repetition of that phrase in some variation within the tag.
GOOD:
Example 1
Cornish holiday cottage – best Cornish holiday cottage, Helston
The exact phrase is at the start and is repeated deeper in the title.
Example 2
Cornish cottage – beautiful holiday cottage to rent in CornwallThis uses the exact phrase at the beginning and uses a slight variation deeper in.
BAD:
Example 1
Cornish holiday cottage, Cornish holiday cottage, Cornish holiday cottage, Cornish holiday cottage, Cornish holiday cottage Cornish
This tag just repeats the keyword over and over. This can get your page penalised for keyword stuffing. So only use your keyword twice at the most.
Example 2
Cornish holiday cottage, holiday cottage Cornwall, cottage to rent in Cornwall, cottages in Cornwall, Cornwall cottage for holiday hireThis tag is too long, vague, and stuffed with multiple keywords. Most users would not be compelled to click on this. You are also likely to get your page penalised for keyword stuffing.
Essential Dos and Donts
Keep to lengthTitles should be no longer than 65 characters. Any longer and extra characters will not display to users. They will simply be cut-off mid-sentence by Google and other search engines.
Give every page a title and make it unique. Google doesn’t like duplicates and is likely to send any it finds to its “supplemental index” - never to be seen again!
Add your keyword/phrase at the start of the title and repeat. Remember to include the exact phrase you want the page to be found for. But make sure you don’t have the same keywords at or near the beginning of all, or many, of your webpage title tags as this makes it harder for search engines to differentiate between your pages.
Experiment
Try keyword variations (such as plural or longer phrases) in your titles. Even small tweaks can have a big impact on your search rankings. Find out what works best.
However, you don’t need to create a unique page and title tag for every possible keyword variation! This doesn’t add anything extra for users and will dilute the power of any incoming links over several pages, instead of one.
